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X Adds Verification Explainers to Avoid EU Fines

06/04/25

X Updates Verification Checkmark Explanations Amid EU Digital Services Act Scrutiny

Background on EU Concerns and Verification Changes

The European Union has raised concerns about X’s (formerly Twitter) updated verification system, which allows users to purchase blue checkmarks through a premium subscription. The EU Commission argues this change potentially promotes misinformation by misleading users about account authenticity, a key issue under the EU Digital Services Act (DSA).

Key Issues Highlighted by the EU

  • Anyone can subscribe to get a “verified” status, weakening trust in checkmarks as indicators of authenticity.
  • Malicious actors have exploited the system to impersonate brands and deceive users.
  • The change undermines users’ ability to make informed decisions about the content and accounts they interact with.

X’s Response and New Verification Explainers

In response, X introduced a detailed in-app explainer outlining what checkmarks currently represent. Key points include:

  • Verification via premium subscription does not involve review for previous “active, notable, and authentic” criteria.
  • Some contradictions remain, such as requiring account activity without a formal verification check.
  • Help articles still inconsistently refer to Twitter terminology, reflecting ongoing communication challenges.

Implications and Outlook

While the new explainer aims to reduce confusion and accusations of misleading users, it is unlikely to fully satisfy EU regulators. The European Commission may still pursue penalties if it finds violations of the DSA. Additionally:

  • X has not formally notified all users of these changes, which may be required to comply with EU transparency standards.
  • Elon Musk’s critical stance towards the EU Commission may complicate negotiations and regulatory outcomes.
  • Similar scrutiny applies to other platforms, like Meta, which also sells blue ticks and faces hefty EU fines.

Ultimately, X must enhance transparency and communication to align with EU regulations and avoid further legal consequences.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original.

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