X Looks to Add Branding Markers to Screenshots of X Posts

Posted on July 16, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Elon Musk’s Rebranding Strategy: X.com Watermarks on iOS Screenshots

Elon Musk is reinforcing the new X brand by adding X.com watermarks to screenshots taken in the iOS app. This move aims to increase brand awareness as posts from X are widely shared outside the platform without attribution. The strategy echoes previous efforts by Twitter to combat unlinked content sharing and boost traffic back to the app. While the iconic Twitter bird had strong recognition, Musk’s approach focuses on building the “everything app” identity for X.

Optimixed’s Overview: Strengthening Platform Identity through Screenshot Watermarks on X

Background on Branding Challenges Post-Twitter Rebrand

After Elon Musk’s acquisition and rebranding of Twitter to X, the platform faces the challenge of establishing a new, recognizable brand identity. The iconic Twitter bird was deeply embedded in user consciousness, making the transition to X a significant branding hurdle.

Introducing Screenshot Watermarks to Enhance Attribution

  • X.com watermarks will soon be added to screenshots taken within the iOS app.
  • This feature aims to ensure that when posts are shared across other platforms, the origin — X — is clearly visible.
  • Such branding helps redirect attention and potential traffic back to X, addressing the issue of viral content lacking source attribution.

Historical Context and Strategic Importance

Previously, Twitter experimented with prompts discouraging screenshots without proper sharing, recognizing the value of linked content for expanding reach. Despite Twitter’s large logged-out audience, unlinked shares limited direct engagement and traffic growth. X’s watermark initiative builds on this insight, seeking to enhance the platform’s visibility and user engagement in an era of widespread content redistribution.

Current Development Status and Future Implications

The screenshot watermark feature is reportedly in late-stage development with no confirmed release date yet. If implemented effectively, it could be a critical tool in Elon Musk’s vision of evolving X into a central “everything app,” strengthening brand presence and user retention in an increasingly competitive social media landscape.