X Makes Grok 4 Free to All Users as it Looks to Boost Interest in its AI Offerings

Posted on August 11, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of xAI’s Grok 4 Now Free for All Users Worldwide

xAI’s Grok 4, the latest AI model, is now free to access globally with generous usage limits. It claims to outperform competitors like OpenAI and Meta in AI benchmarks. Users can try Grok 4 via Auto or Expert modes, with extended use requiring subscription plans. This move is part of xAI’s strategy to boost AI adoption and monetize its technology through subscriptions and potential government contracts.

Optimixed’s Overview: xAI Expands AI Access with Grok 4 to Accelerate User Engagement and Monetization

Introduction to Grok 4’s Public Availability

xAI has opened access to Grok 4, its latest AI model, making it freely available to all users worldwide for a limited time. This offering allows users to explore the advanced capabilities of Grok 4, which xAI promotes as the top performer in recent AI benchmarking contests, surpassing other major AI providers.

Modes of Access and Usage Limits

  • Auto mode: Routes complex queries automatically to Grok 4 for seamless user experience.
  • Expert mode: Gives users full control to always engage Grok 4 directly.
  • Free usage includes a limited number of daily queries, with further access requiring either X Premium or a dedicated Grok subscription.

Strategic Implications for xAI and Elon Musk

The free launch of Grok 4 aligns with Elon Musk’s efforts to increase engagement on the X platform by integrating AI tools such as the “Imagine” text-to-video generator. This initiative aims to convert users into paying subscribers to sustain xAI’s costly research and development.

xAI is also exploring revenue streams beyond subscriptions, including lucrative government contracts. Despite past political controversies, xAI secured a significant $200 million Defense Department contract, indicating potential for steady government partnerships that can fund future AI advancements.

Conclusion: Building Momentum for xAI’s AI Ecosystem

By making Grok 4 widely accessible and embedding AI features into X’s core app, xAI is positioning itself to grow its user base and revenue. These steps are critical for justifying the substantial investments made into AI development and for competing in the evolving AI marketplace.