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Google Analytics 4 adds new customization features for 360 customers

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

02/14/24

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

X Is Testing a $1 Paid Subscription To Reduce Spam

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

X (formerly Twitter) announced a $1/year subscription fee for new users in two countries as a way to block bots and spam

Microsoft Target CPA and Maximize Conversions move to general availability

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

Advertisers across all markets can now use the automated bid strategies to optimize campaigns for “maximum results with minimal effort”.

How Search Generative Experience works and why retrieval-augmented generation is our future

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Twitter (X) Now Is Blocking Bing Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file

Google Places ‘Shop All Deals’ Banner In The Search Results

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

02/14/24

Google is testing placing what looks like a banner ad in its own search results. It says

New Google Rich Result Test Paywalled Content Structured Data Check

Source: moz (en-US)

02/14/24

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing…

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