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SEO Director ~ Digital Sisco ~ Remote (CAD)

Source: Search Engine Land

By: Danny Goodwin

01/31/24

We’re a young SEO & Content agency making bold strides. We do SEO differently at Digital Sisco, integrating it with our clients’ marketing strategy and business goals. Our goal is not just…

Is your brand guilty of greenwashing in your Google Ads?

Source: Search Engine Land

By: Barry Schwartz

01/31/24

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

AI & SEO: How To Automatically Boost Your User Experience

Source: Search Engine Land

By: Nicola Agius

01/31/24

Learn how your phone calls can uncover keywords, discover sentiment, and locate trends when enhanced by the power of AI technology.

Personal connection is key to your marketing team’s success

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

01/31/24

Here are some questions you can ask to learn about your team members’ motivations and build a solid foundation of trust and respect. 

Google Ads Policy For Ads That Offer Rewards To Allow Indirect or Non-Monetary Items

Source: Search Engine Land

By: Nicola Agius

01/31/24

Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October…

Google Business Profiles Auto Edits Business Attributes

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

01/31/24

There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to

Google Discover “Get The Latest On” Feature

Source: Search Engine Land

By: Danny Goodwin

01/31/24

Google Discover now shows a new section named

Google Local Ads With Expanding Images In Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google is testing a new ad format, at least I think it is newish, where it shows local ad that has images that expand when you swipe over them to move them…

Google Ads Serving & Spending Bugs Impacting Many Advertisers

Source: Search Engine Land

By: Gemma Fontané

01/31/24

Google has confirmed an issue with Google Ads this morning

Mark Zuckerberg With Bing Team Over A Decade Ago

Source: Search Engine Land

By: Danny Goodwin

01/31/24

Michael Schechter from Microsoft shared some old photos from 2011 of when Mark Zuckerberg, Brett Taylor, Bubba Murarka and the Bing team were working on adding social to Bing Search. Remember when…

Unlocking business success with the power of data management

Source: General Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/31/24

Dun & Bradstreet’s SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.

What’s new at Ahrefs? (Sept 2023)

Source: SEOSLY

By: Olga Zarr

01/31/24

Introducing a huge new initiative: Portfolios. Plus, a standalone Page inspect tool, hreflang link graphs in Site Audit, and more.

Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard – SparkToro

Source: In-house SEO jobs – SEOjobs.com

By: nick

01/31/24

Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies

Google Meet adds support for 1080p in group video calls

Source: In-house SEO jobs – SEOjobs.com

By: nick

01/31/24

Still on the web and looks like not for Google One subscribers this time.

Right-to-repair is now the law in California

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

01/31/24

Though there’s a carve-out for game consoles.

Google Search Gets New Tools To Surface EV & Energy Info

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google enhances search to guide users toward electric vehicles and sustainable energy options.

Daily Search Forum Recap: October 10, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search volatility is heating…

Google Pixel phones are getting a bunch of funky new ringtones

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Custom ringtones: still very much around.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

Google is already bringing back the software features it removed because of Sonos’ lawsuit

Source: tomcritchlow.com

01/31/24

The restored features are rolling out immediately.

The best deals on smartphones for Prime Day

Source: moz (en-US)

01/31/24

Flips, Folds, Pixels, Razrs, and more for hundreds off.

Cloudflare, Google, and Amazon explain what’s behind the largest DDoS attacks ever

Source: Search Engine Land

By: Nicola Agius

01/30/24

Attackers found a way to exploit tech that helps webpages load faster.

Google takes a victory lap after Sonos decision, calls for patent reform

Source: Search Engine Land

By: Nicola Agius

01/30/24

Users will “once again be able to group our smart speakers.”

Google Ads rolls out Demand Gen to all customers globally

Source: Search Engine Land

By: Nicola Agius

01/30/24

The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.

Ranking Factors That Changed In 2023

Source: Search Engine Land

By: SearchBot

01/30/24

Discover the key changes in Google’s ranking systems and signals, and shape your SEO strategy with our 2023 Ranking Factors guide.

Motorola’s other Razr foldable is here for $699.99

Source: Search Engine Land

By: Nicola Agius

01/30/24

A cheaper flip phone has arrived.

Judge blasts Sonos for abusing patent system and throws out $32.5 million win against Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Judge William Alsup had some very harsh words for Sonos.

Google Demand Gen campaigns: Migration and best practices

Source: The SEO MBA

By: Tom Critchlow

01/30/24

Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing.

The enterprise guide to elevating findability and ROI

Source: Search Engine Land

By: Amy Hebdon

01/30/24

Learn about the four phases of a findability strategy and how this approach can lead to lasting customer relationships and meaningful ROI.

Google starts prompting users to set up passkey login

Source: SEO Agency Jobs – SEOjobs.com

By: nick

01/30/24

Just in case you needed encouragement to ditch your password.

5 behavioral strategies to make your content more engaging

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/30/24

Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.

Google Search Volatility Heats Up As Core Update & Spam Update Rollout

Source: Search Engine Land

By: Nicola Agius

01/30/24

We are now a few days into the two October Google Search algorithm updates, the October 2023 spam update and the October 2023 core update and the Google search results are getting…

Google-Extended Robots Directive Does Not Work For Search Generative Experience

Source: In-house SEO jobs – SEOjobs.com

By: nick

01/30/24

A couple of weeks ago Google released a new robots.txt directive to tell Google not to use your content for Bard or other AI Google projects – Google-Extended. The Google Search Generative…

Google Lens Can Trigger Search Generative Experience AI Answers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Did you know that a search through Google Lens can trigger an AI-generated response in the Search Generative Experience? I guess it makes sense, Google Lens is generally just triggering a query…

Google People Also Ask Card Carousels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Google Search’s people also ask is now showing cards in carousels. This has been going on for several weeks, I believe, but I never covered it. Basically, Google is adding a carousel…

Microsoft Advertising Releases Holiday Season Marketing Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

Google Search Local Results Expandable Refinement Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show…

Google wants to be at the center of all your climate change decisions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Improved search results and better predictive tools.

White YouTube Jump Suits

Source: moz (en-US)

01/30/24

YouTube had some event at the Google Pier 57 NYC offices and they had some staff in YouTube branded white jumpsuits. It reminds me of the Google-looking jumpsuits from some time ago.I…

The Pixel 8A is curvy and colorful in these first-look leaks

Source: Search Engine Land

By: Nicola Agius

01/29/24

No specs or price yet.

Daily Search Forum Recap: October 9, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s October 2023 spam update…

Google will stock Pixel 8 spare parts for seven years

Source: Search Engine Land

By: Danny Goodwin

01/29/24

This will likely be the law in California soon.

Google-Extended does not stop Google Search Generative Experience from using your site’s content

Source: Search Engine Land

By: Ashley Liddell

01/29/24

Instead, you need to block SGE by blocking Googlebot completely.

Google testing more subtle Search Generative Experience design

Source: Search Engine Land

By: Adam Riemer

01/29/24

This “lite” version as some are calling it fits better with the current traditional search results.

X (Twitter) users report new ad format that can’t be blocked or reported

Source: Expert Level SEO Jobs – SEOjobs.com

By: nick

01/29/24

The new ad product cannot be liked or shared, does not carry an ‘ad’ label and has no associated accounts to identify who the advertiser is.

Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.

9 salary negotiation tips for search marketers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Get empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights.

Vlog #244: Chris Long On Helping SEOs On LinkedIn & SEO Career Change

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

In part one, we learned about Chris Long and also spoke about his co-worker, the profession of SEO, Bill Slawski. In part two we dig into helping people in SEO on social…

How the Google antitrust lawsuit can impact advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.

Google Search Generative Experience Lite Version Test

Source: moz (en-US)

01/29/24

Google is testing a lightweight version of the Search Generative Experience. This version shows a more subtle AI-generated answer box, without all the color and with just a few lines, which you…

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