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Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

Source: In-house SEO jobs – SEOjobs.com

By: nick

Posted on February 28, 2024

This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for…

Google Ads To Enforce Certified Click Tracker Policies Soon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

A few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling…

Quantum Meditation Woman Sculpture At Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

At the GooglePlex, the main Google headquarters in Mountain View, California, Google has these sculptures. This one is a Quantum Meditation II, the person who posted this on Instagram wrote,

The Pyramid Principle, 1-Slide Progress Update, Sprint Backlog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

Monday Ideas – Edition #29

A Marketer’s Guide to Launching a UGC Strategy for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.

Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

Listen now (134 mins) | Brought to you by Sanity—The most customizable content layer to power your growth engine | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams…

Sr. SEO Strategist ~ Timmermann Group ~ 70K+ ~ Hybrid, St Louis MO (US)

Source: Software Snack Bites

By: Shomik Ghosh

Posted on February 27, 2024

🚀 We’re Hiring: Sr. SEO Strategist (Hybrid Role) We need a seasoned SEO Senior Strategist who will: Spearheads SEO strategy development, driving results with data insights. Implements tasks from keyword research to…

Senior SEO Sales Specialist ~ Victorious ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

Posted on February 27, 2024

Are you an SEO that enjoys sales? Does combining your knowledge of SEO with strong communication and technical capabilities to support sales teams, prospects, and customers energize you? If the prospect of…

Daily Search Forum Recap: October 27, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing signs of another…

Best of the Bot: Create an SEO plan for a digital marketing agency

Source: Search Engine Land

By: Nicola Agius

Posted on February 27, 2024

A human asks Search Engine Land’s ChatBot to create an SEO content plan for a digital marketing agency. Here’s the answer.

🧠 Community Wisdom: AMA with Andy Johns + Calculating TAM for a startup in a new category, coping with job search rejections, shifting from output to an outcome-focused roadmap, and much more

Source: Search Engine Land

By: Nikki Lam

Posted on February 27, 2024

Community Wisdom 157

Google search antitrust trial updates: Everything you need to know (so far)

Source: Search Engine Land

By: Brad Smith

Posted on February 27, 2024

The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.

How to approach weekly, monthly, quarterly and annual PPC reporting

Source: SEO Agency Jobs – SEOjobs.com

By: nick

Posted on February 27, 2024

Understand the nuances of reporting for different time frames so you can deliver the most relevant insights from your PPC campaigns.

Google Ads best practices: The good, the bad and the balancing act

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

Posted on February 27, 2024

Challenging Google Ads’ best practices is a tough but necessary path to achieve PPC excellence. Here’s what you need to know.

The latest jobs in search marketing

Source: Lenny's Newsletter

By: Lenny Rachitsky

Posted on February 27, 2024

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Senior SEO Manager ~ VSCO ~ $135k – $152k ~ Remote (US)

Source: Search Engine Land

By: Antonella Pisani

Posted on February 27, 2024

At VSCO, our mission is to nurture creativity so you can make it. We are a leading photo and video editor with a library of 200+ premium quality presets and tools, an…

Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More

Source: Search Engine Land

By: Barry Schwartz

Posted on February 27, 2024

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content….

8 surprising social video trends

Source: In-house SEO jobs – SEOjobs.com

By: nick

Posted on February 27, 2024

Explore the latest surprising trends in social video, from YouTube’s creator explosion to TikTok’s optimal video lengths.

Google Search Algorithm Ranking Update October 27 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

On the heels of the last unconfirmed Google Search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th. Again, this…

Google Maps Local Listings Are Now “Photo-First” Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

Google is now showing, in some regions,

Google SGE AI Snapshot Answer With Bolded Text & New Link Formats

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search…

Google Ads Beta Search Themes For Performance Max

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand…

Google Tests Perspectives Search Filter On Desktop

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results. As a reminder, the perspectives search filt

Microsoft Officially Relaunches The Old pubCenter As New

Source: moz (en-US)

Posted on February 27, 2024

Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft…

Google Pixel Wooden Dimensional Display Room

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

Posted on February 26, 2024

Here is an interesting, artistic and clean but messy looking room at the Google office. This must be a showcase for the Google Pixel line. There is a lot of wood, screens…

SEO Auditing Success – Whiteboard Friday

Source: Search Engine Land

By: Nicola Agius

Posted on February 26, 2024

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 26, 2024

The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.

Ahrefs again calls out Semrush for ‘unethical practices’

Source: Search Engine Land

By: Rob Garner

Posted on February 26, 2024

Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC’s endorsement guidelines.

Daily Search Forum Recap: October 26, 2023

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

Posted on February 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads sneakily…

Why marketers should care about customer journey orchestration

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on February 26, 2024

Break through and engender customer loyalty by developing a deeper understanding of your customers’ journeys.

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