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How a Small Travel Blog Gained Topical Authority: A Case Study

Source: Search Engine Land

By: Nicola Agius

04/05/24

Explore the journey of a small travel blog’s rise to topical authority in this case study.

SEO Specialist ~ Consultwebs ~ $40-50k ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

04/05/24

US Only – Remote The primary role of the SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a…

Google Hanukkah Decorations Are Live For 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and

Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

Source: SEO Specialist Jobs – SEOjobs.com

By: jilllynndesign

04/05/24

Brought to you by Sidebar—Accelerate your career by surrounding yourself with extraordinary peers | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | Wix Studio—The web creation platform…

🧠 Community Wisdom: Sending a sprint newsletter to stakeholders, favorite resources for building 0-1, managing engineers as a non-technical PM, design timelines in quarterly planning, and much more

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

04/05/24

Community Wisdom 162

Daily Search Forum Recap: December 1, 2023

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/05/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am celebrating the 20th…

Google Merchant Center Next will soon support rules and supplemental feeds

Source: Search Engine Land

By: Philipp Götza

04/05/24

Merchants needing access to these features are recommended to stick with the classic mode of GMC Next until Google invites them to migrate.

Meta to launch Threads in the EU within weeks

Source: Search Engine Land

By: Claire Taylor

04/05/24

The news comes just days after X’s biggest advertisers boycotted the platform, including Disney, Paramount and Sony Pictures.

Reddit launches new Conversation Placement ad formats

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Carousel Ads and Product Ads are now globally accessible to all marketers as a way to expand reach beyond Reddit feeds.

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

We studied almost one billion webpages and found that ~91% get no traffic from Google.

Why a content gap analysis should be part of your SEO strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.

Screaming Frog Scores Two UK Search Awards – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at…

How to combine Google Ads with other channels to retarget, nurture and convert

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and…

9 SEO tactics for the holiday period

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.

20 Years Covering The Search Industry

Source: moz (en-US)

04/05/24

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…

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