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Why a content gap analysis should be part of your SEO strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.

Screaming Frog Scores Two UK Search Awards – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at…

How to combine Google Ads with other channels to retarget, nurture and convert

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and…

9 SEO tactics for the holiday period

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.

20 Years Covering The Search Industry

Source: moz (en-US)

04/05/24

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…

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