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When to use branded and competitor keywords in PPC

Source: BrightEdge blogs

By: Jim Yu

04/15/24

Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.

Google November 2023 Reviews Update Completed After 29 Days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off…

Google’s Alternative Feeds, Secondary SERPs & Current Tracking Challenges

Source: Search Engine Land

By: Ashley Liddell

04/15/24

Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alt

Google Things To Know Snippets & Results Expansion

Source: Search Engine Land

By: Marcus Miller

04/15/24

It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are…

Google Tests Bolding Local Business Name In Local Panel

Source: Screaming Frog

By: Mark Porter

04/15/24

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal…

Google Product Results Showing Prices With 30 Day Low

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will…

Going Down The Google Brick Road

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Just a photo from the Google Dublin office that reminded me of going down the Google brick road… I found this on Instagram and it caught my eye.This post is part of…

X officially launches its ChatGPT rival Grok

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Unlike ChatGPT and Bard, Elon Musk’s new chatbot can incorporate real-time knowledge into its responses using data from X.

On-page Video SEO – Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.

Daily Search Forum Recap: December 7, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched Gemini, its next-level…

SEO Signals from SERPs

Source: SparkToro

By: Amanda Natividad

04/15/24

The search result page for any query provides signals for optimizing for that term.

What Google Tells Us about Each Search Query

Source: moz (en-US)

04/15/24

The search result page for any query provides signals for optimizing for that term.

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