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Google is evaluating additional PMax brand safety controls

Source: Search Engine Land

By: Barry Schwartz

04/25/24

Google is working on improving brand safety following accusations from Adalytics about ads appearing on inappropriate websites.

SEO Team Lead ~ SagaPixel ~ $85-100k ~ Hybrid in Cherry Hill, NJ. (US)

Source: Search Engine Land

By: Anu Adegbola

04/25/24

Sagapixel is a digital marketing agency specializing in search engine optimization, web design, and paid search. We work primarily with healthcare providers, ranging from small practitioners to larger healthcare groups and startups….

Google Analytics 4 properties can now be integrated with AdSense

Source: Search Engine Land

By: Sara Taher

04/25/24

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.

Generative Engine Optimization framework introduced in new research

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.

Google makes it easier to buy YouTube reservation ads

Source: Search Engine Land

By: Jason Tabeling

04/25/24

Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.

Daily Search Forum Recap: December 19, 2023

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/25/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there is no…

Freelance SEO Specialist ~ Juris Digital ~ $45k-75k ~ Remote (US)

Source: Search Engine Land

By: Corey Morris

04/25/24

At Juris Digital, we help law firms achieve sustainable growth through organic and paid search marketing is not just what Juris Digital delivers — it’s what drives our SEOs daily. Our team…

New Google SGE insights: Content formats, YMYL, product views

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/25/24

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.

First principles thinking

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

04/25/24

What it means, how to apply it, and tons of examples of it in action

Bobby Pinero (CEO, Equals) – Why Freemium Doesn’t Always Work

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Listen now | Nowadays we hear about “the consumerization of IT” and removing friction from user funnels everywhere. This episode covers how sometimes that can be the wrong move for the business…

Google: No SEO Is Perfect

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said,

Google Ads Tests New Advertiser Identity Verified Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges…

Google Search Tests New Health / Medical Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in…

Why Google Seems To Not Penalize Sites After Paid Backlink Reports

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid…

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