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Campaign management software: Everything you need to know
Source: Search Engine Land
Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.
Daily Search Forum Recap: December 20, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google showed us how it…
B2B Content Marketing Explained: Tactics From Real Teams
Source: Search Engine Roundtable
How 3 B2B businesses close big deals with content marketing.
Google Ads team facing major restructure amid automation boom
Source: Search Engine Land
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.
Technical SEO Lead ~ Shutterstock ~ 130k – 170k ~ Remote (US)
Source: SEO Agency Jobs – SEOjobs.com
The Organic Growth Team is unlocking the vast amount and huge SEO potential of Shutterstocks portfolio of amazing brands. We are looking for a strategic technical SEO analyst who can combine business…
Google Ads: Support is not being phased but ‘big’ AI improvements are underway
Source: SEO Agency Jobs – SEOjobs.com
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service.
SEO Manager ~ ARC Health ~ $75k-$85k ~ Remote (US)
Source: Search Engine Land
Job Title: SEO Manager Location: Remote Schedule: Monday- Friday Reports to: EVP, Business Development Job Summary As an SEO Manager, you’ll be the driving force behind elevating our online presence. Your mission: crafting and executing potent…
Google confirms it is testing ad copy variation in live ads
Source: Search Engine Land
Google quietly started placing headlines within ad copy description text but did not inform advertisers of the change.
Google Explains How It Handles Non-Consensual Explicit Imagery In Spam Policies & Ranking Guide
Source: Search Engine Roundtable
Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to this he
Google On Why Some Sites Should Use Hierarchical Site Category Structures
Source: Search Engine Roundtable
Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical…
Crazy Long Google Ads Description In Google Search
Source: Search Engine Roundtable
Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words – this…
Google’s Sullivan Collecting & Submitting Low Quality & Problematic Search Results
Source: Search Engine Roundtable
Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results….
Google Ads Tests Headlines In Ad Description Without Notifying Advertisers
Source: Search Engine Roundtable
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad…
Interesting Google Room Divider
Source: Search Engine Roundtable
I know this is just a space at the Google office divided up but something caught my eye with this photo. The divider has the Google logo somewhat etched into it. It…
Content Planning and Budgets: Getting Ready for the Year Ahead
Source: moz (en-US)
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you…