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Google Ads Tests Headlines In Ad Description Without Notifying Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad…

Interesting Google Room Divider

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

I know this is just a space at the Google office divided up but something caught my eye with this photo. The divider has the Google logo somewhat etched into it. It…

Content Planning and Budgets: Getting Ready for the Year Ahead

Source: moz (en-US)

04/26/24

With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you…

Google is evaluating additional PMax brand safety controls

Source: Search Engine Land

By: Barry Schwartz

04/25/24

Google is working on improving brand safety following accusations from Adalytics about ads appearing on inappropriate websites.

SEO Team Lead ~ SagaPixel ~ $85-100k ~ Hybrid in Cherry Hill, NJ. (US)

Source: Search Engine Land

By: Anu Adegbola

04/25/24

Sagapixel is a digital marketing agency specializing in search engine optimization, web design, and paid search. We work primarily with healthcare providers, ranging from small practitioners to larger healthcare groups and startups….

Google Analytics 4 properties can now be integrated with AdSense

Source: Search Engine Land

By: Sara Taher

04/25/24

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.

Generative Engine Optimization framework introduced in new research

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.

Google makes it easier to buy YouTube reservation ads

Source: Search Engine Land

By: Jason Tabeling

04/25/24

Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.

Daily Search Forum Recap: December 19, 2023

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/25/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there is no…

Freelance SEO Specialist ~ Juris Digital ~ $45k-75k ~ Remote (US)

Source: Search Engine Land

By: Corey Morris

04/25/24

At Juris Digital, we help law firms achieve sustainable growth through organic and paid search marketing is not just what Juris Digital delivers — it’s what drives our SEOs daily. Our team…

New Google SGE insights: Content formats, YMYL, product views

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/25/24

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.

First principles thinking

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

04/25/24

What it means, how to apply it, and tons of examples of it in action

Bobby Pinero (CEO, Equals) – Why Freemium Doesn’t Always Work

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Listen now | Nowadays we hear about “the consumerization of IT” and removing friction from user funnels everywhere. This episode covers how sometimes that can be the wrong move for the business…

Google: No SEO Is Perfect

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said,

Google Ads Tests New Advertiser Identity Verified Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges…

Google Search Tests New Health / Medical Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in…

Why Google Seems To Not Penalize Sites After Paid Backlink Reports

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid…

Google Image Shopping Search Results Sparkle Animation

Source: Search Engine Land

By: Danny Goodwin

04/24/24

With all the Google Shopping try-on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing

Google Analytics 4 Subproperties Now Integrates With AdSense

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now

Google Santa’s Helpers

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

04/24/24

Here is a photo from the Google office in Dublin of Googlers, I think, dressed up as Santa’s little helpers. This was shared on Instagram and I thought you’d like to see…

Google Still Uses PageRank. Here’s What It Is & How They Use It

Source: Search Engine Land

By: Danny Goodwin

04/24/24

Learn a bit of Google history.

Helping You Stay Ahead of Changes in AI and Search in 2024

Source: Search Engine Land

By: Anu Adegbola

04/24/24

The Ultimate Guide to Generative Search Experiences (SGE)   The holidays are almost upon us, but here at BrightEdge, we have one more gift for you!  Today we launched the Utlimate Guide…

User Signals as a Ranking Factor & US vs. Google

Source: Search Engine Land

By: Leigh Buttrey

04/24/24

Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.

Daily Search Forum Recap: December 18, 2023

Source: Search Engine Land

By: Anu Adegbola

04/24/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has confirmed that

4 pillars of an effective SEO strategy

Source: Search Engine Land

By: Benjamin Wenner

04/24/24

Don’t let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation and authority building.

Vlog #253: Dave DiGregorio Goes Through My Michael Jordan Basketball Cards

Source: Search Engine Land

By: Anu Adegbola

04/24/24

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying…

Top 5 social media platforms you should focus on

Source: Kyle Poyar’s Growth Unhinged

By: Matthew Achariam

04/24/24

Maximize business growth on scial media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.

Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses if a location is open as part of its local ranking system….

Google Search Ranking Algorithm Volatility Holiday Surge

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall…

Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, Ad

Google Merchant Center Browsing Experience BETA Card

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called

Google Top Stories Adds Video Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories…

Santa At Google’s Dublin Office

Source: moz (en-US)

04/24/24

Holidays are here, we had a holiday market, we saw Rudolph and now here is Santa at the Google office in Dublin. I spotted this on Instagram.This post is part of our…

How to build a CDP use case

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/23/24

Crawl, Walk, Run: The Iterative Approach for A CDP Use Case

2024 SEO and Content Trends: Top Predictions from 27 Industry Experts

Source: Search Engine Land

By: SearchBot

04/23/24

Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Source: Search Engine Land

By: Anu Adegbola

04/23/24

We asked 350 SEOs.

SEO Specialist ~ FourFront ~ Remote (US)

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/23/24

Join Our Team as an SEO Specialist (Remote) at FourFront Are You Ready to Elevate Your Career in Digital Marketing? At FourFront, we believe in the power of data-driven strategies to transform…

Senior SEO Copywriter ~ StudentBeans ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

The world’s leading student loyalty network and accredited ‘Great Place To Work’, Student Beans produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in…

Jason Fried challenges your thinking on fundraising, goals, growth, and more

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/23/24

Brought to you by Coda—Meet the evolution of docs | Sidebar—Accelerate your career by surrounding yourself with extraordinary peers | Wix Studio—The web creation platform built for agencies — Jason Fried is…

Google local search ranking algorithm strengthens “openness” signal

Source: Keyword Research - SEO Blog by Ahrefs

By: Si Quan Ong

04/23/24

However, Google does not recommend you change your business listing to be open 24 hours per day.

Custom Structured Data Extraction In JetOctopus – SEOSLY

Source: Search Engine Land

By: Cali Saturn

04/23/24

I’m thrilled to share insights into a game-changing feature in JetOctopus – custom structured data extraction. This powerful tool is essential for

🧠 Community Wisdom: Finding your primary growth channel, employee titles at pre-seed, becoming more customer-focused, how much is too much process, and more

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/23/24

Community Wisdom issue 164

SEO Consultant Vs SEO Agency. Which One Should You Hire? – SEOSLY

Source: Lenny's Newsletter

By: Kyle Poyar

04/23/24

As someone who’s seen both sides of the SEO world, I’m excited to share my insights on the topic many of you have been curious about: the differences between

Daily Search Forum Recap: December 15, 2023

Source: Search Engine Land

By: Brad Smith

04/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Agency dashboard has…

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Source: Search Engine Land

By: Salesforce

04/23/24

Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn.

YouTube launches free subscription offer to boost channel growth

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.

How to prevent AI from taking your content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

Worried about AI stealing your content? Learn to assess the risks and protect your marketing from plagiarism.

How to make sure you never miss an internal or external deadline

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

Are deadline pressures making your workdays overwhelming? Learn practical tips for navigating the fast-paced world of SEO and PPC.

Senior SEO Specialist ~ HeadX ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…

Search News Buzz Video Recap: Extreme Google Ranking Volatility, Google Groups Drops, Parasite SEO, AI, Ads & Local Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

For the original iTunes version, click here.The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes

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