Explore the journey of a small travel blog’s rise to topical authority in this case study.
SEO Specialist ~ Consultwebs ~ $40-50k ~ Remote (US)
Source: Search Engine Land
US Only – Remote The primary role of the SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a…
Google Hanukkah Decorations Are Live For 2023
Source: Search Engine Roundtable
Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and
Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
Brought to you by Sidebar—Accelerate your career by surrounding yourself with extraordinary peers | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | Wix Studio—The web creation platform…
Daily Search Forum Recap: December 1, 2023
Source: Mid Level SEO Jobs – SEOjobs.com
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am celebrating the 20th…
Google Merchant Center Next will soon support rules and supplemental feeds
Source: Search Engine Land
Merchants needing access to these features are recommended to stick with the classic mode of GMC Next until Google invites them to migrate.
Meta to launch Threads in the EU within weeks
Source: Search Engine Land
The news comes just days after X’s biggest advertisers boycotted the platform, including Disney, Paramount and Sony Pictures.
Reddit launches new Conversation Placement ad formats
Source: Search Engine Roundtable
Carousel Ads and Product Ads are now globally accessible to all marketers as a way to expand reach beyond Reddit feeds.
96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]
Source: Search Engine Roundtable
We studied almost one billion webpages and found that ~91% get no traffic from Google.
Why a content gap analysis should be part of your SEO strategy
Source: Search Engine Roundtable
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.
Screaming Frog Scores Two UK Search Awards – Screaming Frog
Source: Search Engine Roundtable
Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at…
How to combine Google Ads with other channels to retarget, nurture and convert
Source: Search Engine Roundtable
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search
Source: Search Engine Roundtable
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and…
9 SEO tactics for the holiday period
Source: Search Engine Roundtable
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
20 Years Covering The Search Industry
Source: moz (en-US)
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…
Google Discover Showing Older Content Since Follow Feature
Source: Search Engine Land
Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent…
Google Pay Accepted Labels In Google Search Results
Source: Search Engine Land
Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words
Google May Be Testing Removing Cache Link From Search Results
Source: Search Engine Land
Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but…
Google Local Listing With “Serves Vegetarian Dishes” Justifications / Label
Source: Search Engine Roundtable
Google is testing showing a justification (or label) for local restaurant listings within Google Search and Google Maps that says
The future of AI in software development | Inbal Shani (CPO of GitHub)
Source: Search Engine Land
Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | Sanity—The most customizable content layer to power your growth engine | HelpBar by Chameleon—The free…
Google Zurich Hosts Lego Robotics & Coding
Source: Search Engine Land
Google held an event named Lego Robotics and Coding at the Google Zurich office in Switzerland. That means there were robots at the office. Here is an embed from Instagram of more…
SEO Lead Generation Marketing Specialist ~ Centric Software ~ Remote (UK)
Source: SEO - Practical Ecommerce
Centric Software is looking for SEO Lead Generation Marketing Specialist in EMEA! Want to join a world leader in the software industry for Consumer goods, evolving with the most famous fashion, retail…
SEO Specialist ~ Upfeat ~ Remote (US)
Source: Search Engine Land
Upfeat is on a mission to be the leader in providing customers with the best online deals. By bringing together the right technical expertise and business acumen, we are in 5 global…
Link Building for Local Businesses — Whiteboard Friday
Source: In-house SEO jobs – SEOjobs.com
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
Decode the future of AI and privacy with metadata mastery
Source: Search Engine Land
In this webinar, learn the strategies for a privacy-centric future.
Google Merchant Center is removing 4 attribution models from conversion tracking
Source: Search Engine Land
First-click, linear, time-decay, and position-based options will no longer be available for setting up the conversion source.
Daily Search Forum Recap: November 30, 2023
Source: Lenny's Newsletter
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing new signs…
How to Launch an SEO Campaign in 3 Steps
Source: Search Engine Roundtable
Goal > Assess > Action
Google will pay Canadian publishers $73m a year to keep news links in search
Source: Search Engine Roundtable
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
Writing emails that convert
Source: Search Engine Roundtable
Learn the 4 biggest copywriting and design dos and don’ts you should consider before you hit send.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
Source: Search Engine Roundtable
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
Team Director, SEO ~ ROI·DNA ~ $135k-$145k ~ Remote (US)
Source: Search Engine Roundtable
We are looking for an exceptionally awesome Team Director, SEO to join our team here at ROI·DNA. This position reports to our AVP, Customer Engagement Strategy. Our Values We are a culture-first…
YouTube updates Product Drops tool for enhanced accessibility and control
Source: The SEO Rant
The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.
Using auction insights for better PPC competitor analysis
Source: SparkToro
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
How Topic Authority Impacts SEO
Source: Search Engine Land
Google’s assesment of expertise and trust is critical in achieving top rankings.
How to retain clients in PPC
Source: Search Engine Roundtable
Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.
Google Search Ranking Volatility – Is It The End Of Reviews Update?
Source: Search Engine Land
I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but…
How to build a resilient digital marketing agency in 2024
Source: Search Engine Land
Get actionable advice for creating a thriving digital agency that can weather periods of growth and uncertainty.
Google Patent For SGE: Generative Summaries For Search Results
Source: Search Engine Land
Google has a published patent named
Google patent describes how the Search Generative Experience works
Source: Search Engine Land
This may be the first and only patent Google has related to SGE.
Google Local Service Ads Add New Impression Metrics For Advertisers
Source: Search Engine Land
Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is
Google Ads API 2024 Schedule
Source: BrightEdge blogs
Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to
Google Now Doesn’t Allow E-Juice Products In Ads & Shopping Listings
Source: SEOSLY
Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping…
Head Of Google Ads, Jerry Dischler, Steps Down After 15 Years
Source: Search Engine Land
Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving his role within the company. Replacing Dischler will be…
Google Home Style Speaker Podium
Source: In-house SEO jobs – SEOjobs.com
This speaker podium at the Google Dublin office looks like a large Google Home device. It is funny to see this but the design and style does work nicely for a speaker…
How To Become an SEO Expert in 4 Steps
Source: Search Engine Land
Go from SEO noob to SEO pro.
70 Content Marketing Statistics to Bookmark for 2024
Source: Search Engine Land
Be in the know for 2024
The Complete Guide to Becoming an Authentic Thought Leader
Source: Search Engine Land
Ready to become the thought leader you’ve always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.
Take back your ROI by owning your data
Source: Search Engine Roundtable
In this webinar, learn how your marketing stack enables always-on customer experiences.
