We’re expanding our team and are looking for a remote outreach specialist to help us with our link building efforts. Service Provider Pro is a client portal software for productized agencies. We…
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Source: Search Engine Land
Struggling to show ROI for your PPC campaigns? Here’s how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads lays off hundreds of staff amid support crisis
Source: Search Engine Land
Despite complaints that support is at an all-time low, Google is planning to lay off 1,000 employees from its advertising sales team.
SEO Content Manager ~ ATP Autoteile GmbH ~ 40-55K EUR ~ Hybrid (Germany)
Source: Lenny's Newsletter
YOUR MISSION Conceptualize, develop, and execute a targeted content strategy for our internal and external partners and their channels & projects in our Italian market. Create and prioritize tailor-made, high-quality content and…
Modern SEO: Packaging your brand and marketing for Google
Source: Search Engine Land
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
New research study asks if Google Search is getting worse
Source: Software Snack Bites
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
Source: In-house SEO jobs – SEOjobs.com
These case studies demonstrate what AI can and can’t do to make your YouTube video ad campaigns more effective.
How to have “the talk” with your customers
Source: Search Engine Roundtable
Increase ACV by finally asking customers about willingness-to-pay
German University Study Looks To See If Google Search Is Getting Worse
Source: Search Engine Roundtable
A study released by the Leipzig University, Bauhaus-Universität Weimar and ScaDS.AI in Germany asked if Google Search is getting worse. The 16 page paper, downloadable as a PDF over here says that…
Google Ads Support Frustrating Advertisers & Agencies
Source: Search Engine Roundtable
Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to…
