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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Source: Search Engine Land

By: Barry Schwartz

05/29/24

Brought to you by: • CommandBar—AI-powered user assistance for modern products and impatient users • WorkOS—An API platform for quickly adding enterprise features • Arcade Software—Create effortlessly beautiful demos in minutes —…

51 Types of SEO. Did We Miss Any?

Source: Search Engine Land

By: Barry Schwartz

05/29/24

A totally exhaustive, extremely thorough list of every SEO type we could remember.

Google Says No One Can Guarantee Traffic

Source: Data & Studies - SEO Blog by Ahrefs

By: Joshua Hardwick

05/29/24

Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for…

Google Does Not Read Content Within HTML Comments

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/29/24

Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.”

Google Testing New Local Business Profile Icon Designs

Source: SEO Blog by Ahrefs

By: Despina Gavoyannis

05/29/24

It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also…

Google May Target Recipe Collection Pages Using Recipe Structured Data

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

05/29/24

Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out…

Google Testing Videos On Right Side Of Search Results Page

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

05/29/24

Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing…

Google Search Drops Cache Link From Search Results

Source: Search Engine Watch

By: Fospha Team

05/29/24

After a couple of months of testing, it seems Google has now removed the cache link from the search results page. I no longer see a link to the Google cache within…

The Present and Future of Link Building OKRs: What Success Looks Like

Source: Search Engine Land

By: Anu Adegbola

05/29/24

Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.

LinkedIn to sunset lookalike audiences

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

05/29/24

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

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