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LinkedIn introduces AI and automation tools to improve ad performance

Source: Search Engine Land

By: Anu Adegbola

Posted on March 27, 2025

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Think email is dead? Think again.

Source: Search Engine Land

By: Digital Marketing Depot

Posted on March 27, 2025

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.

Rdddit Rolls Out Updates to its Conversation Ads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

Reddit continues to improve its ad options.

Instagram Adds March Madness Themed Features

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

Themed additions to celebrate college basketball in the app.

Instagram’s Adding ‘Re-Posts’ to Amplify Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

Re-posting will ensure that those posts get seen by more users.

TikTok’s Expanding its In-Stream Shopping Push in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

TikTok’s looking to being its shopping options to more regions.

Google Demand Gen get new conversion tracking columns

Source: Search Engine Land

By: Anu Adegbola

Posted on March 27, 2025

Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility.

Meta Outlines How its AI Systems are Powering Better Ad Campaign Performance

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

New insight into how Meta’s AI ad targeting system is evolving. 

Google drops AI while browsing feature

Source: Search Engine Land

By: Barry Schwartz

Posted on March 27, 2025

This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.

SEO Sales Specialist (PT) ~ Embarque ~ $10-20/hr. ~ Remote (UK/US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

Posted on March 27, 2025

As a Sales Specialist at Embarque, you will oversee the sales team, develop strategies to meet sales targets, and ensure the effective execution of our sales processes. Your role will involve outreach,…

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

Can Facebook re-capture its original allure with a new focus on friends?

Remote, content SEO roles in decline: Report

Source: Search Engine Land

By: Danny Goodwin

Posted on March 27, 2025

The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI.

Instagram Adds Double Speed Playback Option for Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

Watch more Reels in less time, with this new faster playback option.

Pinterest Shares Data on the Power of Positivity for Social Media Ad Response

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 27, 2025

The report highlights the influence that positive experience can have on ad response.

Reddit AI translations have been scaling across languages and Google rankings are booming

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on March 27, 2025

Glenn Gabe of GSQi covers the rapid expansion of Reddit’s AI translations to several languages and how Google rankings for that content have boomed.

Google March 2025 core update rollout is now complete

Source: Search Engine Land

By: Barry Schwartz

Posted on March 27, 2025

This update took 14 days to roll out and was a typical Google core update.

SEO Analyst ~ LocaliQ ~ $43-55k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

Posted on March 27, 2025

The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions…

Content Strategist, SEO ~ Airbnb ~ $95-112k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on March 27, 2025

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest…

SEO & Content Manager ~ Sophia Learning ~ $73.9-110.9k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on March 27, 2025

Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. The leadership of this team is responsible for the growth and marketability of the…

SEO Specialist, Content (PTC) ~ Aloa ~ $1.2-1.5k/mo. ~ Remote (WW)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

Posted on March 27, 2025

Who You Are: You are an experienced SEO specialist with a deep understanding of SEO. You have worked on various websites and devised different strategies for SEO growth. You were also a…

6 easy ways to adapt your SEO strategy for stronger AI visibility

Source: Search Engine Land

By: Nikki Lam

Posted on March 27, 2025

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

How to win in the AI era: Ship a feature every week, embrace technical debt, ruthlessly cut scope, and create magic your competitors can’t copy | Gaurav Misra (CEO and co-founder of Captions)

Source: Lenny's Newsletter

Posted on March 27, 2025

Gaurav Misra (Captions CEO) on how to win in the AI era, lessons from his time at Snap, how science fiction is now real

Daily Search Forum Recap: March 27, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search made a small…

Google March 2025 Core Update Done Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google’s March 20025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around…

Google Search About This Data Link

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google is sometimes showing a hyperlink at the bottom of its search results named “About this data.” This links to a Google help document in Merchant Center support named “How Google sources…

Small Google Search Spam Policy Change Shows Intent Practices

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems…

Google Business Profiles Support Requests Catch Up

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google seems to be working through the Google Business Profile support, reinstatement, and suspension appeal requests. As we reported twice already, once back in mid-February and then again earlier this week, Google…

SEO Daily News Recaps for Wednesday, March 26, 2025

Posted on March 27, 2025

SEO Daily News Recap for Wednesday, March 26, 2025 Organic SEO & Search News X Adds React with Video Options to Boost Video Engagement – Another step in X’s push to become…

Google Event Search Result Gains Share, Add To Calendar, Similar Events, Venue & Nearby

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

Google Testing Blue Website Button For Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 27, 2025

Google is testing replacing the low key website / URL button in the knowledge panels within Google Search, with a large blue button. I mean, this blue button makes it was more…

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