Day: March 12, 2025
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How does your landing page performance compare?
Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.
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Bluesky Adds Longer Videos, DM Requests Folder
The latest feature update for the Twitter-clone app.
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![How to Design Compelling Facebook and Instagram Ads That Convert [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-140.webp)
How to Design Compelling Facebook and Instagram Ads That Convert [Infographic]
Some tips to consider in your Facebook and IG ad creation process.
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![8 Tips to Improve Your LinkedIn Approach [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-139.webp)
8 Tips to Improve Your LinkedIn Approach [Infographic]
Some handy pointers for your LinkedIn approach.
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Google Ads Editor 2.9 brings 8 new features for advertisers
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
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Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
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Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
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Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
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Using Date published + Date updated can wreck your organic CTR
Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.
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40 Essential Custom Configuration Profiles – Screaming Frog
In version 8.0 of the Screaming Frog SEO Spider, we launched custom configuration profiles. This allows you to create, and save, multiple custom configuration profiles and seamlessly switch between them when required. The very cool thing about custom configuration profiles is that they are saved within your user directory, so…
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Meta Faces Another Lawsuit for Using Copyright-Protected Works to Train its AI Models
The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.
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Google expands Search Max beta to more accounts
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.
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Leverage, Not Luck: Why Most Marketers Stay Stuck
You probably deserve a promotion, but that’s rarely enough to actually get promoted. Here are four types of leverage you can use to catalyze a promotion.
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Snapchat Launches Custom Video AI Lenses
A new, AI-powered version of Snap’s Lenses.
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TikTok Shares Insights into How Marketers Can Tap Into Major Events
Some tips to help you boost your topical promotions.
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Why website content won’t boost your Google Maps keyword rankings
Blogging won’t improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
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Should you use optimized targeting in Google Ads? A quick guide
Learn all about optimized targeting – a powerful but controversial tool that can either enhance or hinder campaign performance.
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Outsmarting Google Ads: Insider strategies to navigate changes like a pro
Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.
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Origins of Google Shopping’s AI Vision Match
Google’s AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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SEO Specialist ~ Air Apps ~ $75-90k ~ Remote (US)
About Air Apps Air Apps is a remote-first company with over 50 employees worldwide, dedicated to building products that enrich people’s lives. We develop high-quality utility and productivity apps, seamlessly combining Apple’s simplicity with innovative solutions that make life easier. Our portfolio includes top-ranked apps like Translate Now and Calculator Air, which are among the…
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Sr. SEO Lead ~ Shopify ~ Remote (US/CAN)
About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries….
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SEO Analyst ~ iLawyerMarketing ~ $40-50k ~ Remote (US)
Description About iLawyer Marketing: iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates Summary of Position: We are currently…
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Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
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The definitive framework to find your next scalable user acquisition channel
Proven frameworks from leading growth teams at Pinterest, Meta and Descript
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Daily Search Forum Recap: March 12, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google increased the negative keywords for PMax from 100 keywords to 10…
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Google Increases Negative Keywords For Google Ads PMax Campaigns To 10,000
Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.
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Google Ads Review Process Uses AI & Human Evaluation
Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.
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Google Search Copy Link To Search Results Paperclip Icon
Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.
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SEO Daily News Recaps for Tuesday, March 11, 2025
SEO Daily News Recap for Tuesday, March 11, 2025 Organic SEO & Search News Meta May Be Looking to Expand Age Checks Using Video ID – Meta recently added more info about video ID verification to its official documents. Are AI-Powered Functions Beneficial for Social Media Users? – Social platforms are super keen to push…
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Google Ads Editor Version 2.9: PMax Age Exclusions, Ad Previews & More
Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, ad previews for RSA and asset groups and more.
