Day: March 19, 2025
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What today’s consumers expect — and how marketers should respond
Whether you’re building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
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Threads is Working on an Option to Replicate Your X Follows on Threads
The process could make it easier to transition from X to Threads.
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Meta to Maintain Reliance on Third-Party Fact Checking for Upcoming Australian Election
Meta’s Australian public policy chief is promoting the value of third-party fact-checking in the nation.
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WhatsApp Tests Music Sharing from Spotify in Status Updates
Meta continues to add more music sharing features.
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LinkedIn Outlines How to Run Live Video Events in the App via Zoom
A potentially valuable consideration for your LinkedIn strategy.
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Court Rules That AI-Generated Art Does Not Qualify for Copyright Protection
AI generated art cannot be attributed to a human author.
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X Secures $1 billion in New Funding Via New Equity Raise
Faith in Elon Musk remains strong among key investors.
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How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
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LinkedIn Shares Top Skills on the Rise Based on Job and Profile Listings
New insights into the top skills that are getting more attention from employers.
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The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Every keyword follows a lifecycle moving through 7 distinct phases. Understand these phases and spot emerging opportunities before your competitors do.
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82% of Google AI Overviews citations come from deep pages: Report
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.
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Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
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Detailed demographics in Google Ads: Targeting with precision
Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.
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How to Beat Amazon at SEO
Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.
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Bing Webmaster Tools Down For Hours
Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.
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How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
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SEO & PPC Executive ~ Moneycorp ~ Hybrid (London, UK)
Welcome to Moneycorp We’re delighted you’re interested in being a part of Moneycorp. In the last decade, Moneycorp has transformed from a largely domestic, consumer-focused provider of foreign exchange to an end-to-end global payments ecosystem. Our 45 years of experience have given us an institutional pedigree, and our vision of eliminating friction in FX risk…
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SEO Content Manager ~ ButterflyMX ~ Remote (US)
Description Our Mission: ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed…
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SEO Manager (Contractor) ~ SGK ~ Remote (US)
SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company. POSITION SUMMARY The SEO Manager (Search Engine…
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Sr. SEO Specialist ~ Entain ~ Remote (CAN)
Company Description We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world number one…
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7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
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Should You Bid on Your Own Brand in Google Ads? – Screaming Frog
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But…
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Should You Bid on Your Own Brand in Google Ads? – Screaming Frog
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But…
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How Deming’s 14 principles provide the foundation for Positionless Marketing
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
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The new way to build software
Inside Replit’s journey to making 2 million apps in 6 months
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Daily Search Forum Recap: March 19, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirms the volatility we saw prior to the announcement of the March 2025 core update is unrelated to that core update. Google leaks other AI Search modes…
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Google Confirms Volatility Prior To March 2025 Core Update Was Not The Core Update
Google has confirmed that the volatility we all saw prior to the official announcement of the Google March 2025 Core Update was not related to the March 2025 Core Update. This is something we expected Google to confirm, as I’ve asked Google this question numerous times and got the same answer each and every time.
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Google Testing AI Overviews In Middle Of Search Results Page
Google is testing moving the AI Overviews from the top position of the search results page (also known as position zero), to the middle of the search results page. We saw Google test this with featured snippets over the years, so it makes sense Google would test this with AI Overviews.
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Google Search Expands Health Overviews & Adds What People Suggest
Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus, those are being expanded in more counties and languages. Also, Google launched a new “What People Suggest” search feature that shows you what other people are saying on the web about those topics.
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Copilot Now Available For All In Bing Webmaster Tools
Microsoft has opened access to the Copilot feature within Bing Webmaster Tools. I played a lot with it when I was in the limited beta in December and it is a cool nifty feature to use, but I am not sure how critical of a feature it is.
