03/05/25 | Today’s SEO & Digital Marketing News 13

By: Andrew Hutchinson

03/05/25

The Chinese version of the app already hosts an active services marketplace.

Meta Expands Use of Face ID for Security Purposes

By: Andrew Hutchinson

03/05/25

Meta’s looking to convince people that it can be trusted with their selfie images.

Image assets in Google Ads: Everything you need to know

Source: Search Engine Land

By: Jyll Saskin Gales

03/05/25

Learn all about Google Ads’ image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.

Google Expands Access to AI Search, Launches Advanced AI Queries

By: Andrew Hutchinson

03/05/25

Google’s looking to fend off rising competition in search.

YouTube Rolls Out Ad-Free ‘Premium Lite’ Subscription Offering

By: Andrew Hutchinson

03/05/25

Now, you can pay to simply avoid interruptive YouTube ads.

Top AI tools and tactics you should be using in PPC

Source: Search Engine Land

By: Holly Kelly

03/05/25

Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.

Google Expands AI Shopping Elements

By: Andrew Hutchinson

03/05/25

Google’s adding more AI elements to its shopping options.

Sr. SEO Account Manager ~ Taktical Digital ~ $68-85k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/05/25

Job overview: Taktical’s Senior Account Managers play a vital role in our digital marketing efforts. This position is responsible for managing and nurturing client relationships, ensuring the successful execution of SEO campaigns,…

Sr. SEO Manager ~ Fandom ~ $108-198k ~ Remote (US)

By: SEOJobs

03/05/25

About this Role We are seeking a skilled and experienced Senior SEO Manager to execute and optimize SEO strategies across multiple leading brands, including Fandom, GameSpot, TV Guide, Metacritic, Fanatical, etc. This…

SEO Specialist ~ Emerald ~ $65k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/05/25

Salary Range: $65,000.00 Annually Overview Emerald is an industry leader in building dynamic market platforms that integrate live events and media into uniquely rich experiences, we’re in business to build your business….

SEO Manager ~ Deposco ~ Remote (US)

By: SEOJobs

03/05/25

We are seeking a highly skilled and experienced SEO Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing our comprehensive SEO strategy, encompassing traditional…

12 essential paid search tips for newbies

Source: Search Engine Land

By: Sarah Stemen

03/05/25

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

SEO Daily News Recaps for Tuesday, March 4, 2025

03/05/25

SEO Daily News Recap for Tuesday, March 4, 2025 7 tips for SEO newbies: Mastering SEO basics can be overwhelming for beginners. These seven tips offer guidance to build a strong foundation…

Google Shopping unveils AI-powered fashion and beauty features

Source: Search Engine Land

By: Anu Adegbola

03/05/25

Google’s new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.

There is no transition “out of sales” as a founder

Source: Kyle Poyar’s Growth Unhinged

By: Seth DeHart

03/05/25

A 6-step framework to grow sales as a founder

Daily Search Forum Recap: March 5, 2025

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing more Google search…

Google Search Ranking Volatility March 1

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

I’ve been watching the volatility ever since the unconfirmed February 26th or so ranking volatility when the tools didn’t show much of a spike but the chatter was super high. Well, the…

Google Products Top Insights With Generative AI

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Google is now using generative AI, and labeling it as such, within the Google Search product details overlay. When you click on a product listing in Google Search, the overlay window has…

Google Local Business Reviews Gain Expressive Reactions

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Google now supports expressive reactions for Google reviews on mobile search and maps. This shows up when viewing a Google Business Profile’s reviews on mobile.

Google Search Movie Reviews AI Overviews

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Google is now showing AI Overviews within the movie review summaries in Google Search. Under the review summaries is a disclaimer that reads, “Al overviews are experimental.”

Google Shopping AI For Vision Match, Try Out New Looks & Try On Expands

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try…

X Adds Feed Sorting Options for Communities

By: Andrew Hutchinson

03/05/25

A new way to encourage engagement in X Communities.

6 Ways To Use AI To Scale Content Marketing With a Lean Team

Source: moz (en-US)

03/05/25

SEO Specialist – The SEOFOMO Hub

Source: The SEOFOMO Hub

03/05/25

SEO Specialist at Legacy Communications Who We Are We are an award-winning digital powerhouse within an award-winning agency, we’re setting the standard for SEO, digital PR, content marketing and paid ads. Our…

Google is testing Creator Partnerships for YouTube Shorts ads

Source: Search Engine Land

By: Anu Adegbola

03/04/25

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

Social Media Platforms Challenge Australia’s Proposed Under 16 Ban

By: Andrew Hutchinson

03/04/25

The platforms have questions why YouTube is set to be excluded from the bill.

How Snapchat Ranks Content for Snap Map

By: Andrew Hutchinson

03/04/25

Some insights into how Snapchat displays content on its map.

YouTube is revamping mid-roll ad placement

Source: Search Engine Land

By: Anu Adegbola

03/04/25

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

FCC Backs Meta in Pushback on EU Regulations

By: Andrew Hutchinson

03/04/25

If you were wondering why Zuck and Co. are siding with Trump…

Americans search Google 126 times per month on average: Study

Source: Search Engine Land

By: Danny Goodwin

03/04/25

A day after Google revealed is sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.

How To Fool Your Way To Failure With Fake Local Business Reviews

Source: Unknown Source

03/04/25

Faking reviews can ruin your reputation and hurt your rankings. Build success with honest, genuine feedback by focusing on great service and real reviews.

7 tips for SEO newbies

Source: Search Engine Land

By: Amanda King

03/04/25

SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success.

Why Search Rankings Are Driving Less Traffic

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/04/25

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?

Reddit Shares Insights into Maximizing AI Adoption for Brands

By: Andrew Hutchinson

03/04/25

The new overview provides key insights into how you can maximize AI adoption.

Google offers QR codes to get reviews from customers

Source: Search Engine Land

By: Barry Schwartz

03/04/25

You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.

YouTube Announces Expanded ‘Hype’ Testing, New Gambling Content Restrictions

By: Andrew Hutchinson

03/04/25

The latest feature update from YouTube.

Pinterest SEO: Your guide to brand discovery

Source: Search Engine Land

By: Ashley Liddell

03/04/25

Pinterest isn’t just social – it’s a search powerhouse. Here’s how to get discovered by high-intent users searching Pinterest for inspiration.

YouTube Announces Updates to its Teen Safety Tools

By: Andrew Hutchinson

03/04/25

Some new updates to YouTube’s teen safety features.

SEO Manager ~ Sartorius ~ $90-95k ~ Remote (US)

By: SEOJobs

03/04/25

As an SEO Manager for the Lab Product and Services (LPS) division, you will be responsible for planning, implementing, and optimizing SEO strategies. Your ultimate aim is to drive lead generation and…

SEO Associate ~ PeopleFinders.com ~ $50-65k ~ Remote (US)

By: SEOJobs

03/04/25

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of…

Digital Content & SEO Specialist ~ S&P Global ~ Remote (UK)

By: SEOJobs

03/04/25

The Team: S&P Global Mobility is looking for a results-driven Content Specialist to optimize and scale our content for search, engagement, and conversion. This role is not just about content creation—it’s about…

SEO Copywriter ~ Sunrise Senior Living ~ $47.3-72.8k ~ Remote (US)

By: SEOJobs

03/04/25

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships…

Meta’s VP of Analytics Announces New Book on Ads Approaches

By: Andrew Hutchinson

03/04/25

The book will provide tips and insights to help digital marketers maximize their ad approaches.

Meta’s VP of Analytics Announces New Book on Meta Ads Approaches

By: Andrew Hutchinson

03/04/25

The book will provide tips and insigts to help digitial marketers maximize their ad approaches.

How to get better results from Meta ads with vertical video formats

Source: Search Engine Land

By: Cory Henke

03/04/25

Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

SEO Daily News Recaps for Monday, March 3, 2025

03/04/25

SEO Daily News Recap for Monday, March 3, 2025 As SEO strategies evolve, it’s crucial to avoid shortcuts that can lead to negative outcomes, as demonstrated by a site that experienced a…

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

03/04/25

Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.

Daily Search Forum Recap: March 4, 2025

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted new data that…

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series