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xAI Acquires X in a Deal That Secures the App’s Immediate Future

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/28/25

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

Google settles $100 Million advertising dispute

Source: Search Engine Land

By: Anu Adegbola

03/28/25

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

Sr. SEO Specialist ~ Staples Canada ~ $78-90k (CAD) ~ Hybrid (Boucherville, CAN)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

03/28/25

Some of what you will do: We’re looking for a Senior SEO Specialist to grow organic traffic for Staples lines of business (Staples.ca, Print, SMB and Enterprise). This role involves developing SEO…

15 Q&A on How Consumers Use Reviews to Choose Local Businesses

Source: Unknown Source

03/28/25

Online reviews play a key role in choosing local businesses. Our Beyond the Stars research reveals how reviews impact decisions and how businesses can boost their reputation.

5 undervalued skills to complement PPC management

Source: Search Engine Land

By: Kevin Rea

03/28/25

Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.

Sr. SEO Data Analyst ~ Hearst Newspapers ~ $100-120k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

03/28/25

Hearst Newspapers is looking for a sharp, curious, and highly skilled Senior SEO Data Analyst to join our Business Intelligence team and help power the next generation of organic search growth across…

SEO Manager ~ 360training ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

03/28/25

360training: 360training.com is a rapidly growing leader in online training and live training across a wide range of industries and professions. 360training.com provides customers with the regulated training they need to get…

Associate SEO Manager ~ OMD ~ $50-75k ~ Hybrid (New York, US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/28/25

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000…

SEO Content Strategist ~ Stream Companies ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/28/25

Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategist’s responsibilities include determining which formats…

Meet LLMs.txt, a proposed standard for AI website content crawling

Source: Search Engine Land

By: Rob Garner

03/28/25

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. 

Daily Search Forum Recap: March 28, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March core update is…

Robots Refresher: Future-proof Robots Exclusion Protocol  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

03/28/25

Video: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google…

Google Local Knowledge Panel Promotion Clipable Coupons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

We’ve seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am…

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Hotel Pricing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let’s recap some of…

Google Testing Contactless Label In Place Of Curbside Pickup

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

Google is testing a “contactless” label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience…

SEO Daily News Recaps for Thursday, March 27, 2025

03/28/25

SEO Daily News Recap for Thursday, March 27, 2025 Organic SEO & Search News Google Drops AI While Browsing Feature – Google discontinues feature that allowed users to generate key points while…

Google Ads WhatsApp Conversation Goals Get More Tabs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.

Google AI (SGE) While Browsing No Longer Available

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer – Google has deprecated it and put…

📸 Get Noticed Using Image Next To Google Search Result In Local Mobile Search! Image-Enhanced Results on Google Mobile SERPs – Click Now!”

Source: Sterling Sky Inc

By: Joy Hawkins

03/28/25

Discover Sterling Sky’s latest insights into optimizing images for mobile search results. Explore our findings on image visibility in Google’s mobile SERPs and unlock strategies for getting an image next to Google…

How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

Source: moz (en-US)

03/28/25

The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks…

LinkedIn introduces AI and automation tools to improve ad performance

Source: Search Engine Land

By: Anu Adegbola

03/27/25

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Think email is dead? Think again.

Source: Search Engine Land

By: Digital Marketing Depot

03/27/25

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.

Rdddit Rolls Out Updates to its Conversation Ads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Reddit continues to improve its ad options.

Instagram Adds March Madness Themed Features

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Themed additions to celebrate college basketball in the app.

Instagram’s Adding ‘Re-Posts’ to Amplify Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Re-posting will ensure that those posts get seen by more users.

TikTok’s Expanding its In-Stream Shopping Push in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

TikTok’s looking to being its shopping options to more regions.

Google Demand Gen get new conversion tracking columns

Source: Search Engine Land

By: Anu Adegbola

03/27/25

Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility.

Meta Outlines How its AI Systems are Powering Better Ad Campaign Performance

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

New insight into how Meta’s AI ad targeting system is evolving. 

Google drops AI while browsing feature

Source: Search Engine Land

By: Barry Schwartz

03/27/25

This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.

SEO Sales Specialist (PT) ~ Embarque ~ $10-20/hr. ~ Remote (UK/US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

03/27/25

As a Sales Specialist at Embarque, you will oversee the sales team, develop strategies to meet sales targets, and ensure the effective execution of our sales processes. Your role will involve outreach,…

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Can Facebook re-capture its original allure with a new focus on friends?

Remote, content SEO roles in decline: Report

Source: Search Engine Land

By: Danny Goodwin

03/27/25

The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI.

Instagram Adds Double Speed Playback Option for Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Watch more Reels in less time, with this new faster playback option.

Pinterest Shares Data on the Power of Positivity for Social Media Ad Response

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

The report highlights the influence that positive experience can have on ad response.

Reddit AI translations have been scaling across languages and Google rankings are booming

Source: The Internet Marketing Driver

By: Glenn Gabe

03/27/25

Glenn Gabe of GSQi covers the rapid expansion of Reddit’s AI translations to several languages and how Google rankings for that content have boomed.

Google March 2025 core update rollout is now complete

Source: Search Engine Land

By: Barry Schwartz

03/27/25

This update took 14 days to roll out and was a typical Google core update.

SEO Analyst ~ LocaliQ ~ $43-55k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/27/25

The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions…

Content Strategist, SEO ~ Airbnb ~ $95-112k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

03/27/25

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest…

SEO & Content Manager ~ Sophia Learning ~ $73.9-110.9k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

03/27/25

Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. The leadership of this team is responsible for the growth and marketability of the…

SEO Specialist, Content (PTC) ~ Aloa ~ $1.2-1.5k/mo. ~ Remote (WW)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

03/27/25

Who You Are: You are an experienced SEO specialist with a deep understanding of SEO. You have worked on various websites and devised different strategies for SEO growth. You were also a…

6 easy ways to adapt your SEO strategy for stronger AI visibility

Source: Search Engine Land

By: Nikki Lam

03/27/25

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

How to win in the AI era: Ship a feature every week, embrace technical debt, ruthlessly cut scope, and create magic your competitors can’t copy | Gaurav Misra (CEO and co-founder of Captions)

Source: Lenny's Newsletter

03/27/25

Gaurav Misra (Captions CEO) on how to win in the AI era, lessons from his time at Snap, how science fiction is now real

Daily Search Forum Recap: March 27, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search made a small…

Google March 2025 Core Update Done Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google’s March 20025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around…

Google Search About This Data Link

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google is sometimes showing a hyperlink at the bottom of its search results named “About this data.” This links to a Google help document in Merchant Center support named “How Google sources…

Small Google Search Spam Policy Change Shows Intent Practices

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems…

Google Business Profiles Support Requests Catch Up

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google seems to be working through the Google Business Profile support, reinstatement, and suspension appeal requests. As we reported twice already, once back in mid-February and then again earlier this week, Google…

SEO Daily News Recaps for Wednesday, March 26, 2025

03/27/25

SEO Daily News Recap for Wednesday, March 26, 2025 Organic SEO & Search News X Adds React with Video Options to Boost Video Engagement – Another step in X’s push to become…

Google Event Search Result Gains Share, Add To Calendar, Similar Events, Venue & Nearby

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

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