Google's Cherry Prommawin and Gary Illyes explain how URLs factor into rankings, the treatment of hyphens versus underscores, and emoji handling in a new video series.

Google clarified how it ranks PDFs in both traditional Search and AI Mode, providing guidance on optimizing them for visibility.

Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.

Google's Martin Splitt and John Mueller clarified that PDFs converted to HTML rank in AI Overviews like native HTML pages but are crawled infrequently, with a documented 64MB file-size limit.

Google confirmed completion of its spam update and released official guidance on crawl timing ranges for site migrations and indexing.

Google added experimental soft navigation metrics to the Chrome UX Report to track in-app page transitions, with Search Console support coming next.

Google's Martin Splitt and John Mueller discussed how Google crawls, indexes, and ranks PDFs, including file limits and link handling.

Google's John Mueller clarified that site migrations can take four months or longer to process fully, and offered guidance on what to prioritize during the transition.

Google launched a Search Central video series answering unconventional technical SEO questions, beginning with topics like emoji, non-English characters, and URL keywords.

A site owner reported that Google began showing their old domain in search results again, four months after completing a migration to a new domain.

Google clarified that HTML sitemaps can still serve a purpose for SEO despite XML sitemaps becoming the standard.