SEO Daily News Recap for Monday, May 12, 2025
Organic SEO & Search News
The #1 Checklist to Optimize Your Google Business Profile – Learn how small oversights can impact your local SEO ranking and how choosing the right settings can make a difference in being found by potential customers.
Google Search Discussions Beta Feature – Google introduces a beta feature encouraging searchers to add comments and have discussions around specific topics, enhancing user engagement.
Google Recipes With Interactive AI Overviews – Google tests a new recipe search feature powered by AI Overviews, offering users a carousel format for exploring recipe ideas.
Paid Search & Platform Innovations
Google Ads Reporting Bug Led To Over Reported Click-Through Rates – Google confirms a rare bug in Google Ads reporting leading to over-reported click-through rate percentages, impacting campaign performance.
Google Testing AI Overviews In Turkey, Sweden, Netherlands & More – Google expands AI Overviews testing in Google Search to more countries, signaling a potential global rollout.
Google Testing AI Mode Button On Google Search Box – Google experiments with promoting AI Mode through a new button on the Google Search bar, aiming to increase user engagement with AI-powered features.
General Digital Marketing
Meta Outlines Advancing 3D Object Creation Process – Meta continues to innovate in VR development with simplified 3D object creation processes, enhancing virtual experiences.
Google Launches AI-Based 3D Asset Generation for Shopping Listings – Google introduces AI-powered 3D product shots to enhance visual appeal and user experience in shopping listings.
Screaming Frog Wins Its First European Search Award – The Screaming Frog team celebrates its first European Search Award win, recognizing excellence in the digital marketing industry.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
US China Trade Deal Could Break TikTok-US Impasse
The new US-China trade deal could re-open TikTok negotiations.
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Social Media Today – Latest News
Google Testing AI Overviews In Turkey, Sweden, Netherlands & More
Google seems to be on the verge of rolling out AI Overviews in within Google Search in more countries and regions. We are seeing signs of Google testing AI Overviews in the wild in Turkey, Sweden and the Netherlands. This is a week or so before Google’s big conference, Google I/O.
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Search Engine Roundtable
Daily Search Forum Recap: May 12, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Screaming Frog Wins Its First European Search Award – Screaming Frog
The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025 ceremony at Stara Zajezdnia in Kraków, where we were nominated…
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Screaming Frog
Technical SEO
Meta Outlines Advancing 3D Object Creation Process
Meta continues to develop simplified VR generation models.
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Social Media Today – Latest News
Local SEO
The #1 Checklist to Optimize Your Google Business Profile
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can severely impact your visibility in local searches. In fact, choosing the right settings can make the difference between being found by potential customers and being buried beneath your competitors.
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Sterling Sky Inc
AI and Machine Learning in SEO
Google Launches AI-Based 3D Asset Generation for Shopping Listings
The system uses AI to generate better-looking 3D product shots.
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Social Media Today – Latest News
Google Recipes With Interactive AI Overviews
Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see recipe ideas, then filter by recipe replacements, ingredients, in this carousel format style.
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Search Engine Roundtable
Google Testing AI Mode Button On Google Search Box
Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We’ve seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.
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Search Engine Roundtable
Content Marketing and Strategy
8 Marketing Principles You’ll Wish You Knew When You First Started [Infographic]
Some tips to help you maximize your marketing efforts.
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Social Media Today – Latest News
TikTok Outlines Benefits for Automotive Marketers in New Whitepaper
The latest whitepaper from TikTok underlines the platform’s value for auto marketers.
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Social Media Today – Latest News
X’s Community Notes Reaches 1 Million Contributors
X’s Community Notes program continues to expand – but is it the most effective content moderation approach?
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Social Media Today – Latest News
User Experience and SEO Optimization
A designer’s guide to AI: Building in Cursor (instead of Figma) lets you prototype 10x faster, simplifies collaboration, and accelerates getting ideas out of your head | Joel Unger
Watch now (20 mins) | How Joel Unger, design director at Atlassian, uses AI to speed up design, animate assets, and bridge the gap with devs
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Lenny’s Newsletter
Google Search Discussions Beta Feature
Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.
Source:
Search Engine Roundtable
Google’s EEAT Done Right
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators, not organic ranking algorithms.
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SEO – Practical Ecommerce
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Reporting Bug Led To Over Reported Click-Through Rates
Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the Google Ads Liaison, responded with confirmation.
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Search Engine Roundtable
Job Postings
Job Postings
5/12/2025
SEO & Website Manager ~ Logiwa ~ $90-105k ~ Remote (US)
Who are we? Logiwa is a premier provider of warehouse management and fulfillment software, offering cloud-based solutions designed for modern business needs. Our Logiwa IO Fulfillment Management System is crafted to support businesses in various sectors, including B2C, DTC, and third-party logistics (3PL). Unlike legacy WMS solutions, we deliver an agile, scalable, and innovative approach […]
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In-house SEO jobs – SEOjobs.com
Job Postings
5/12/2025
SEO Executive ~ Smartlead.ai ~ Remote (US)
🚀 About Smartlead.ai: Smartlead is a cutting-edge platform designed to transform cold email outreach into a reliable revenue engine. We help businesses elevate their outreach, effectively engage prospects, and drive significant revenue growth. As a bootstrapped and profitable startup, Smartlead, ranked in the top 4% of the world’s fastest-growing SaaS companies, according to ChartMogul. 🚀 […]
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In-house SEO jobs – SEOjobs.com
Job Postings
5/12/2025
SEO Analyst ~ Tandem Theory ~ Remote (US)
We’re looking for a strategic and detail-oriented SEO Analyst to help drive organic growth for our clients through data-driven insights, technical expertise, and content optimization. This role is ideal for someone with hands-on SEO experience who’s ready to collaborate across teams, leverage generative AI tools, and grow within a fast-paced agency environment. What You Will […]
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SEO Agency Jobs – SEOjobs.com
