SEO Daily News Recap for Thursday, July 17, 2025
Organic SEO & Search News
Google Analytics Real Time Reporting Buggy Again – Google Analytics real-time reporting screens seem broken again. Users are frustrated with GA4 real-time reporting not showing full data.
Keyword Generator: How to Find Related Search Terms – Learn how to use a keyword generator to find search terms related to your business for better SEO results.
Top 15 Keyword Research Tools for Better SEO – Discover the best keyword research tools to make your content more discoverable and relevant for SEO success.
Paid Search & Platform Innovations
Google Ads Call Assets QR Codes Or Send Email Are Tracked – Google confirms tracking of QR codes and email actions in Google Ads, down to conversions if set up.
Google Testing Much Larger Favicons In Search – Google is experimenting with larger favicons in mobile search results, potentially impacting site visibility.
Google Officially Rolls Out AI Summaries In Google Discover – Google launches AI-generated summaries for Google Discover, enhancing user experience.
General Digital Marketing
TikTok Adds New Features to Highlight Songwriters in the App – TikTok enhances its music connection by highlighting songwriters.
Instagram Promotes DM Translation and Scheduling Features for Business Users – Instagram introduces new translation and scheduling features for business users, impacting IG strategy.
Threads Appoints Dedicated Chief as Meta Eyes the Next Stage of Growth – Threads appoints a new chief as it expands its audience and messaging features.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Report Finds That X Remains a Key News Source for Many
X remains a key news source for many, while TikTok continues to rise as a news provider.
Source:
Social Media Today – Latest News
Google Analytics Real Time Reporting Buggy Again
Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.
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Search Engine Roundtable
Daily Search Forum Recap: July 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google announced the June 2025 core update finished after just over 16 days, but we still see volatility. Google rolled out Gemini 2.5 Pro for AI Mode and Deep Search but you need to pay for it. Google also has AI-powered local business calling…
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Search Engine Roundtable
Google Testing Much Larger Favicons In Search
Google is testing much larger favicons in the Google Search results on mobile. We’ve seen Google test variations to favicons and sitenames countless times and covered a lot of them here but this version has Google using a really large favicon and sometimes removing the site name completely.
Source:
Search Engine Roundtable
Google June 2025 Core Update Done Rolling Out
Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET. Google posted saying, "The rollout was complete as of July 17, 2025."
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Search Engine Roundtable
Technical SEO
Keyword Generator: How to Find Related Search Terms
Learn how to use a keyword generator to find search terms that relate to your business.
Source:
Unknown Source
15 SEO Tips to Rank Higher and Drive Organic Traffic
Boost your website’s visibility with these 15 essential SEO tips to improve your search rankings and organic traffic.
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Unknown Source
Top SEO Conferences You Can’t Miss in 2025
Find a list of the top SEO conferences for 2025. Access details on planned speakers, agendas and how to buy tickets.
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Unknown Source
Top 15 Keyword Research Tools for Better SEO
The best keyword research tools can help make your content more discoverable and relevant. Here are our top picks (free and paid) for SEO success.
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Unknown Source
Top Marketing Conferences to Attend in 2025
Our roundup of the best marketing conferences to improve your knowledge and skills.
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Unknown Source
5 Ways to Find Related Content and Keywords Ideas
Use these 5 strategies to find related keywords to use in your SEO strategy and outpace your competitors. Updated with a bonus technique.
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Unknown Source
8 Free and Paid Keyword Clustering Tools (Expert Reviewed)
Finding the perfect keyword clustering tool can help you optimize your content strategy. Here are my favorite tried and tested solutions to create keyword groups.
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Unknown Source
Mangools vs. Ahrefs: Which is the Better SEO Tool?
We compare Manngools vs Ahrefs on key reports, pricing, reviews, and more.
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Unknown Source
The Future of Search Value: Why LLMs Will Drive 75% of Revenue by 2028
Research shows that the value of LLM search traffic could overtake Google by 2028. Find out what this means, how to prepare, and more in this report.
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Unknown Source
I’ve Tried the 8 Best AI Search Engines: Here’s What Works
Discover the top 8 AI search engines of 2025. Compare their strengths, pricing, and performance to find the tools disrupting the search industry.
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Unknown Source
AI Search Monitoring Tools: My Top Favorites for 2025
I looked at quality of AI visibility tracking, usability, and depth of actionable insights offered by top AI search monitoring tools. Here’s what I think.
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Unknown Source
SEO Tools and Data Analysis
Google AI Mode Gets Gemini 2.5 Pro & Deep Search
Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google AI Pro and AI Ultra subscribers.
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Search Engine Roundtable
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie – SparkToro
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an Excel
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SparkToro
AI and Machine Learning in SEO
The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code | Dan Shipper (co-founder/CEO of Every)
Inside a 15-person company where AI agents write 100% of the code, how an “AI operations lead” makes everyone more productive with AI, and the counterintuitive future of work that’s already here
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Lenny’s Newsletter
Google Officially Rolls Out AI Summaries In Google Discover
Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. Well, according to TechCrunch, Google has confirmed as of this week, this is an official launch and is rolling out in the U.S.
Source:
Search Engine Roundtable
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank.
Career Development and Industry Trends
Threads Appoints Dedicated Chief as Meta Eyes the Next Stage of Growth
Threads is getting its own chief as it continues to expand its audience.
Source:
Social Media Today – Latest News
Digitaloft Named Among Prolific North’s Top 50 Digital Agencies 2025
We’re proud to share that Digitaloft has been named one of the Top 50 Digital Agencies in the North by Prolific North for the third year in a row, a recognition that highlights the incredible work and momentum we’ve built over the past 12 months.
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Digitaloft
E-commerce and Affiliate SEO
Research Shows that Snapchat Delivers Better Results for E-commerce Brands
The data also shows that apparel brands see the best results.
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Social Media Today – Latest News
User Experience and SEO Optimization
TikTok Adds New Features to Highlight Songwriters in the App
TikTok continues to expand its connection to the music industry.
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Social Media Today – Latest News
Threads Adds Image Sharing in DMs
Another element for Threads new messaging feature.
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Social Media Today – Latest News
How Google Ask For Me Gives Answers
Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to you, without you having to pick up a phone. Well, it is still in labs, still an experiment, I am still on the waitlist but according to one user, it can be hit or miss.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
A new performance measurement option for your X campaigns.
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Social Media Today – Latest News
Google Ads Call Assets QR Codes Or Send Email Are Tracked
For the past couple of years, we’ve seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google’s Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.
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Search Engine Roundtable
Uncategorized
Instagram Promotes DM Translation and Scheduling Features for Business Users
Some relatively new considerations for your IG strategy.
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Social Media Today – Latest News
Job Postings
Job Postings
7/17/2025
SEO Manager ~ PLAUD.AI ~ Hybrid (San Francisco, US)
Key Responsibilities: SEO & GEO Strategy Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers. Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders). Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search. On-Page & Technical SEO Own on-page optimization for landing pages, […]
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In-house SEO jobs – SEOjobs.com
Job Postings
7/17/2025
SEO & Account Management Strategist ~ Volume Nine ~ $55-65k ~ Remote (US)
Key Points: Salary Range: $55k – $65k 100% Remote Client Facing Do you enjoy the equal mix of art, science & craziness that is SEO? We are searching for an SEO who is good at equal parts strategy, client meetings, and strategic deliverables. Although we LOVE all SEOs as kindred spirits, we have noticed that […]
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SEO Agency Jobs – SEOjobs.com



















