SEO Daily News Recap for Monday, August 18, 2025
Organic SEO & Search News
Instagram Considers Counting Screenshots in its Engagement Metrics – A new consideration for your IG strategy?
Reddit Highlights Sports Engagement in the App – Reddit says that sports discussion is seeing big increases in the app.
xAI is Planning to Release Various Concerning AI Bot Personas – Back-end code entries point to additional xAI companion bots coming soon.
Social Media Giants Wait on EU Trade Deal Details – Meta and other social media providers could be major beneficiaries of a new US-EU trade agreement.
Meta Could Be Set to Announce New Smart Glasses Next Month – Meta is reportedly planning to launch new smart glasses with a heads-up display.
Meta Merges More Data Points into ‘Views’ – Third party providers will no longer be able to display ‘impressions’ and ‘page fans’ metrics.
YouTube Adds ‘Trim Silence’ Option to Podcast Playback – A new option for a more custom podcast listening experience.
Want to win at local SEO? Focus on reviews and customer sentiment – LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
Winning the local SEO game in the age of AI – Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era – SEO still matters, but AI is the new front door. Learn how to grow brand presence inside ChatGPT, AI Overviews, and beyond.
Daily Search Forum Recap: August 18, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Paid Search & Platform Innovations
Google Ads to end manual language targeting in Search campaigns – Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.
TikTok limits posts to five hashtags – Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded? – Glenn Gabe covers Wirec
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Social Media Giants Wait on EU Trade Deal Details
Meta and other social media providers could be major beneficiaries of a new US-EU trade agreement.
Source:
Social Media Today – Latest News
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
Glenn Gabe covers Wirecutter dropping heavily in search visibility over the past several months. Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
Source:
The Internet Marketing Driver
Daily Search Forum Recap: August 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search ranking volatility finally cooled this weekend. Google updated the Google Ads API documentation. Google Ads language targeting is being removed from search campaigns. Google Ads has a new preview ad option in the view asset details. Google Ads now allows sports betting in Missouri…
Source:
Search Engine Roundtable
Google Search Ranking Volatility Cooled This Weekend
It has been week after week of intensely heated Google search ranking volatility, and it is time I start reporting when the volatility cools or calms down. Well, this weekend we had a bit of a cooling period, where the chatter within the SEO community lightened up and the third-party tools showed lower volatility.
Source:
Search Engine Roundtable
Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future
Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.
Source:
Search Engine Land
Technical SEO
Google Search Console: How to fix ‘Duplicate without user-selected canonical’
Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.
Source:
Search Engine Land
9 Top AI SEO Tools I Recommend in 2025 [With Use Cases]
AI SEO tools help you perform keyword research, assist SEO writing process, and monitor your brand in AI search engines.
Source:
Unknown Source
How to Improve Website SEO for Organic and AI Search
Use these proven strategies to improve your website SEO for higher visibility in traditional Google search and AI-driven results.
Source:
Unknown Source
How to Optimize Your E-commerce Store for AI Search
Get your products and brand featured in top AI recommendations with these tips for e-commerce stores.
Source:
Unknown Source
SEO Tools and Data Analysis
Meta Merges More Data Points into ‘Views’
Third party providers will no longer be able to display ‘impressions’ and ‘page fans’ metrics.
Source:
Social Media Today – Latest News
Chrome Extensions for AI Bot Access
AI crawlers are not as sophisticated as Google’s and other traditional search engines. They require extra effort by web admins to access a page.
Source:
SEO – Practical Ecommerce
Local SEO
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
Source:
Search Engine Land
Winning the local SEO game in the age of AI
Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.
Source:
Search Engine Land
AI and Machine Learning in SEO
xAI is Planning to Release Various Concerning AI Bot Personas
Back-end code entries point to additional xAI companion bots coming soon.
Source:
Social Media Today – Latest News
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
SEO still matters, but AI is the new front door. Learn how to grow brand presence inside ChatGPT, AI Overviews, and beyond.
Source:
General SEO – SEO Blog by Ahrefs
Using Veo 3 to create AI-generated music videos, like a Tiny Desk Concert with Notorious B.I.G. and Kurt Cobain
Watch now | 🎙️ How a venture capitalist uses AI tools to create nostalgic music videos, catalog personal collections, and manage finances, showing how these technologies enable creative expression for everyone
Source:
Lenny’s Newsletter
Content Marketing and Strategy
TikTok limits posts to five hashtags
Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.
Source:
Search Engine Land
Ethical Storytelling in PR: Relevance, Reputation, Results – Screaming Frog
In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR has gained a bit of a bad reputation over the…
Source:
Screaming Frog
Career Development and Industry Trends
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.
Source:
moz (en-US)
User Experience and SEO Optimization
Instagram Considers Counting Screenshots in its Engagement Metrics
A new consideration for your IG strategy?
Source:
Social Media Today – Latest News
Reddit Highlights Sports Engagement in the App
Reddit says that sports discussion is seeing big increases in the app.
Source:
Social Media Today – Latest News
YouTube Adds ‘Trim Silence’ Option to Podcast Playback
A new option for a more custom podcast listening experience.
Source:
Social Media Today – Latest News
Search Everywhere Optimization: 5 Places to Optimize Beyond Google
Your audience isn’t just searching on Google. Learn how to get found on TikTok, Reddit, YouTube, Pinterest, and AI assistants.
Source:
General SEO – SEO Blog by Ahrefs
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads to end manual language targeting in Search campaigns
Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.
Source:
Search Engine Land
Google Ads To Allow Sports Betting Ads In Missouri
Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.
Source:
Search Engine Roundtable
Google Ads New Preview Ad Option In View Asset Details
Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad button shows the preview within the same window.
Source:
Search Engine Roundtable
Google Ads Language Targeting Being Removed From Search Campaigns
Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads help center.
Source:
Search Engine Roundtable
Google Ads API Documentation Updated
As I briefly mentioned two weeks ago, Google has updated the Google Ads API documentation. Now, Google had told us what exactly was updated from the previous version. Google said these updates were "designed to make your development experience smoother, faster, and more intuitive."
Source:
Search Engine Roundtable
Uncategorized
Meta Could Be Set to Announce New Smart Glasses Next Month
Meta is reportedly planning to launch new smart glasses with a heads-up display.
Source:
Social Media Today – Latest News
Job Postings
Job Postings
8/18/2025
Part Time SEO Account Manager ~ Dagmar Marketing ~ $32/hr. ~ Remote (USA)
SEO Account Manager Part-time Remote with Potential for Full Time In search of a highly experienced SEO Account Manager. If Account Management was your chief responsibility in a digital marketing agency for the last three years, you qualify as a candidate for our SEO Account Manager opening. This position requires proven and extensive Account Management […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/18/2025
Technical Project Manager, SEO – Pharma Media ~ Spring & Bond ~ $95000-120000 per year ~ Remote (USA)
About us: Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, […]
Source:
SEO Agency Jobs – SEOjobs.com
