SEO Daily News Recap for Wednesday, August 20, 2025
Organic SEO & Search News
Using SEO MCP Servers: Complete Guide for Marketers – MCP servers have the potential to completely overhaul your SEO workflow. Learn how to uncover key insights in your SEO data through Claude AI prompts.
How AI Content Sleuths SEO Gaps – The perfect storm of zero-click searches and generative AI platforms prompts some marketers to double down on ranking opportunities.
Paid Search & Platform Innovations
Bing Updates Copilot AI Answer Design – Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, testing its impact on click-through rates.
Google Ads Full Placement Reporting For Search Partner Network (SPN) – Google Ads is rolling out full placement reporting for the Search Partner Network (SPN), fulfilling advertisers’ long-awaited request to see where ads appear.
General Digital Marketing
LinkedIn Outlines New Measures to Combat Fake Engagement – LinkedIn aims to reduce the visibility of comments made via automation tools to combat fake engagement on the platform.
Google Ads Child Sexual Abuse Imagery Policy Update – Google announces an update to the Google Ads Child Sexual Abuse Imagery policy on October 22, 2025, to enhance clarity and transparency.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
LinkedIn Outlines New Measures to Combat Fake Engagement
LinkedIn has officially noted that it will reduce the visibility of comments made via automation tools.
Source:
Social Media Today – Latest News
Chinese Officials Say They Won’t Sell TikTok’s Algorithm to US
Could TikTok actually get banned this time?
Source:
Social Media Today – Latest News
Daily Search Forum Recap: August 20, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Search Central Live is back to Mexico City | Google Search Central Blog | Google for Developers
No Description Available
Source:
Google Search Central Blog
Google Clippable Coupons Toned Down For Snippets
Google seems to have launched a more toned down version of the clippable coupons within the search result snippets. Now it just says "copy code" next to the percentage off, at the bottom of the search result snippet.
Source:
Search Engine Roundtable
Technical SEO
Using SEO MCP Servers: Complete Guide for Marketers
MCP servers have the potential to completely overhaul your SEO workflow. Learn how to uncover key insights in your SEO data through Claude AI prompts.
Source:
Unknown Source
SEO Tools and Data Analysis
New Tool Tracks Referral Traffic From ChatGPT vs Google
A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT’s referral traffic compared to Google Search. Tim said the chart shows that OpenAI’s ChatGPT "doesn’t seem enough to catch up with Google anytime soon, given their respective traffic shares."
Source:
Search Engine Roundtable
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
ChatGPT’s search results rarely match Google rankings.
Local SEO
AI and Machine Learning in SEO
Google Adds Conversational AI Image Editing to Pixel Devices
Handy AI editing updates for Google’s Pixel camera.
Source:
Social Media Today – Latest News
YouTube’s Using Machine Learning to Improve the Look of Your Shorts Clips
YouTube’s looking to make Shorts look better in-stream.
Source:
Social Media Today – Latest News
How AI Content Sleuths SEO Gaps
The perfect storm of zero-click searches and generative AI platforms prompts some marketers to double down on ranking opportunities.
Source:
SEO – Practical Ecommerce
E-commerce and Affiliate SEO
Pinterest Highlights Key Shopping Trends for Fall
The latest trend notes based on Pinterest engagement activity.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
Bing Updates Copilot AI Answer Design
Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
How to Drive Better Response with Reddit Ads [Infographic]
Some pointers for your Reddit ads approach.
Source:
Social Media Today – Latest News
Google Ads Child Sexual Abuse Imagery Policy Update
Google will be updating the Google Ads Child Sexual Abuse Imagery policy (CSAI)on October 22, 2025. The update will "improve clarity and transparency," according to Google.
Source:
Search Engine Roundtable
Google Ads Full Placement Reporting For Search Partner Network (SPN)
Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will be able to see exactly where your ads are appearing on with a list of all SPN sites your campaigns served on, along with impression data for each site.
Source:
Search Engine Roundtable
Job Postings
Job Postings
8/20/2025
Senior SEO Growth Strategist ~ Flywheel Digital ~ $70,000.00 – $85,000 (CAD) ~ Remote (Canada)
The Senior SEO Growth Lead role offers a unique opportunity to balance strategic SEO planning with hands-on execution. You’ll get to shape and implement strategies while working directly on the technical aspects that drive results. This role has a clear pathway to advance to a Lead role as you develop your expertise, client management and […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/20/2025
Director, Performance Marketing & SEO (Remote) ~ ezCater ~ $188,000-$250,000 per year ~ Remote (USA)
ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies […]
