$14 billion deal keeps TikTok alive in U.S.

TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.

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Search Engine Land

Daily Search Forum Recap: September 26, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google Ads sponsored results grouping interface expanded and it is borderline deceptive. Google Ads updated its campaign set up screen, here are the pros and cons. Google has local packs at the top of the Google Shopping tab. Google AI Mode agentic features begin to roll out. Google AdSense sunset session-related metrics. And I posted the weekly SEO video recap…

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Search Engine Roundtable

Video: Google Spam Update And Post Volatility, Cloudflare Fights AI Overviews, Sneaky Google Ads

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots…

Source:
Search Engine Roundtable

How Changing a Phone Number Format Fixed a Google AI Overview

We recently found out that you can actually influence Google’s AI overviews with something as basic as how you format your phone number. I know. It sounds like something that shouldn’t work in 2025, but it does.

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Sterling Sky Inc

The global E-E-A-T gap: When authority doesn’t travel

Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.

Source:
Search Engine Land

Rethinking the funnel with LLM tracking analytics

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.

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Search Engine Land

Google Local Business Listings At Top Of Google Shopping Tab

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe…

Source:
Search Engine Roundtable

Google is still 210x bigger than ChatGPT in search

ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.

Source:
Search Engine Land

Google AI Mode Agentic Features Live For Some

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants.

Source:
Search Engine Roundtable

When SEO becomes just content production – and how to break free

Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era optimization.

Source:
Search Engine Land

Meta to launch no-ads subscriptions in the UK

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.

Source:
Search Engine Land

Google Ads tweaks default conversion goal behavior

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Source:
Search Engine Land

Google AdSense Session-Related Metrics Sunsetting

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.

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Search Engine Roundtable

Google New Large Sponsored Results Grouping Label

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and many are not liking it.

Source:
Search Engine Roundtable

Google Ads New Campaign Set Up Screen Change

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on.

Source:
Search Engine Roundtable

Digital Marketing Intern, SEO Focus ~ Stride ~ $20.00/hr. ~ Remote (USA)

Job Description SUMMARY:  As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools’ digital marketing efforts including website optimization, keyword research, content optimization, […]

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SEO Agency Jobs – SEOjobs.com

(Contract) SEO & Generative Search Strategist ~ GLIDE ~ $30–$50/hour ~ Remote (US)

GLIDE, a values-first digital creative agency based in Austin, Texas, is looking for an SEO/GEO strategist. This role is freelance and part-time. ABOUT THE JOB As an SEO & Generative Search Strategist, you’ll play a critical role in shaping how our clients are discovered, not just by traditional search engines, but by the next generation […]

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SEO Agency Jobs – SEOjobs.com

Manager, Ecommerce Merchandising, SEO & Experience ~ Ubique Group ~ Remote (USA)

Are you the next Ubique Group Employee? Come be a part of our dynamic team!   Ubique Group is a digital forward, consumer-driven powerhouse featuring an expansive portfolio of furniture brands. With over 20 years of building multiple brands from inception to success, Ubique Group offers a wide assortment of furniture solutions and furnishings that […]

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Senior Level SEO Jobs – SEOjobs.com