SEO Daily News Recap for Friday, October 17, 2025
Organic SEO & Search News
Google Ads to auto-generate videos from existing Demand Gen image ads – Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
AI search isn’t the end of SEO – it’s the next era – AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.
The future of SEO: Why optimization still matters, whatever you call it – Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Google adds ‘Sources’ column to AI Max search term reports – Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
Paid Search & Platform Innovations
Google Maps Ads get scrollable sitelinks boost – Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google Push Notifications To AI Mode Searches – Google is now sending push notifications to some users that direct that user to a search within AI Mode.
Google Posts Quickly Across Multiple Google Business Profiles – Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.
Agentic PPC: What performance marketing could look like in 2030 – Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep.
General Digital Marketing
Watch Google’s Liz Reid On AI Search, Ad Clicks, Publishers & More – Liz Reid VP, head of Search at Google, was interviewed by the Wall Street Journal’s Bold Names podcast. They spoke about AI, AI Search, how ads are impacted by AI results and other Google features, and AI-generated content’s impact on the web and search, plus more.
Best 44 Large Language Models (LLMs) in 2025 – A regularly updated list of LLMs disrupting the artificial intelligence space.
SE Ranking Review: Is it The Best SEO Tool in 2025? – SE Ranking offers great SEO tools for less than $70 a month—but there are a few limitations that mean the platform won’t be helpful for everyone. Our review covers what it’s missing.
The AI Visibility Index
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Watch Google’s Liz Reid On AI Search, Ad Clicks, Publishers & More
Liz Reid VP, head of Search at Google, was interviewed by the Wall Street Journal’s Bold Names podcast. They spoke about AI, AI Search, how ads are impacted by AI results and other Google features, and AI-generated content’s impact on the web and search, plus more.
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Search Engine Roundtable
Video: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More
For the original iTunes version, click here.
This week we covered the new Google Ads label, which Google says improves navigation but in my opinion, is a deceptive way to get searchers to click on those ads. Google Goldmine leaked as a search content ranking system. Bing now supports the data-nosnippet HTML attribute. Google’s Robby Stein spoke about AI not replacing search, AI within Search, SEO and more. Liz Reid, Google’s head of Search was interviewed on similar topics by the Wall Street Journal. Google’s people also ask is using AI a lot more often now. Google will use push notification to drive queries on AI Mode. Google local results, in some cases…
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Search Engine Roundtable
Daily Search Forum Recap: October 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s head of search, Liz Reid, was interviewed about Google Search, AI, ad clicks, publishers, AI slop and more. Google Posts now let you post to numerous Google Business Profiles. Google is sending push notifications to users to search on AI Mode. Google Ads updated its prescription drug terms policies. Google Merchant Center now lets you sell physical goods subscriptions. And I posted the weekly SEO video recap…
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Search Engine Roundtable
SEO Tools and Data Analysis
Google adds ‘Sources’ column to AI Max search term reports
Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
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Search Engine Land
Best 44 Large Language Models (LLMs) in 2025
A regularly updated list of LLMs disrupting the artificial intelligence space.
Source:
Unknown Source
ChatGPT Enterprise Pricing, Features and Limitations
Discover the features, costs, and potential benefits of OpenAI’s ChatGPT Enterprise, aimed at large organizations seeking advanced AI tools for enhanced productivity and security.
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Unknown Source
SE Ranking Review: Is it The Best SEO Tool in 2025?
SE Ranking offers great SEO tools for less than $70 a month—but there are a few limitations that mean the platform won’t be helpful for everyone. Our review covers what it’s missing.
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Unknown Source
Top 9 Trend Radar Tools & Software
There are plenty of trend radar tools available, but if you’ve tried a few of them, you’ll notice they give different suggestions. So which one is best?
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Unknown Source
Top 10 Pitchbook Alternatives & Competitors (2025)
PitchBook can deliver useful insights into company structures and funding—as can these 10 other alternatives that might suit your needs even better.
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Unknown Source
Local SEO
Google Posts Quickly Across Multiple Google Business Profiles
Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
AI search isn’t the end of SEO – it’s the next era
AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.
Source:
Search Engine Land
Google Push Notifications To AI Mode Searches
Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode using push notification services from the Google app.
Source:
Search Engine Roundtable
The AI Visibility Index: Here’s who’s winning AI search
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
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Search Engine Land
Career Development and Industry Trends
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
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Search Engine Land
Susan Yen talks account structure & PMax fails
Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.
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Search Engine Land
E-commerce and Affiliate SEO
Google Merchant Center Now Allows Physical Goods Subscriptions
Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this "will be available to all eligible Shopping ad merchants in the United States."
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Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads to auto-generate videos from existing Demand Gen image ads
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
Source:
Search Engine Land
Google Maps Ads get scrollable sitelinks boost
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Source:
Search Engine Land
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Source:
Search Engine Land
Google Ads Updates It Prescription Drug Terms Healthcare and Medicines Policy
Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.
Source:
Search Engine Roundtable
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
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Search Engine Land
Job Postings
Job Postings
10/17/2025
Senior Staff Enterprise Architect, AI Search ~ ServiceNow ~ Remote (USA)
Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based […]
Job Postings
10/17/2025
Search Engine Optimization (SEO) Specialist (PT) ~ The Boutique COO ~ $45/hr. ~ Remote (USA)
Description We’re looking for a sharp, data-driven SEO Specialist to join our team and help drive results for our clients across industries. This role is perfect for someone who understands both the theory and implementation of strategies that improve SEO across a variety of platforms and industries. You’ll be responsible for building, optimizing, and reporting […]
