Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of How Google’s New Form is Helping Combat Negative Review Extortion Scams
Google’s new extortion report form is effectively removing fake 1-star reviews used in negative review extortion scams. Local SEOs report success when submitting evidence like emails or DMs to prove the extortion. It’s advised not to respond to fake reviews before filing a report to avoid encouraging scammers. Although gathering proof requires engaging with attackers, this tool offers a practical solution for businesses facing these scams.
Optimixed’s Overview: Effective Strategies to Fight Negative Review Extortion on Google Business Profiles
Understanding the Problem
Many local businesses experience fraudulent negative reviews aimed at extorting money in exchange for removal. These scams involve attackers posting fake 1-star reviews and demanding payment to take them down.
Google’s Response and Tools
- New Extortion Reporting Form: Google introduced a dedicated form allowing business owners to report extortion attempts directly.
- Evidence Submission: The form requires concrete proof such as emails or direct messages where the attacker explicitly requests payment.
- Review Removal Success: Local SEOs confirm that submitting these reports leads to the removal of fake negative reviews without paying the scammers.
Best Practices for Businesses Facing Extortion
- Do Not Respond Prematurely: Avoid replying to fake reviews before filing a report to prevent signaling concern to scammers.
- Gather Clear Evidence: Engage carefully with extortionists to obtain direct proof of their demands.
- Act Quickly: Scammers often pressure for quick payment, so timely reporting can prevent further issues.
While the process may feel challenging, using Google’s new reporting tool offers a promising way to maintain the integrity of your Google Business Profile and protect your local reputation.
