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2025 SEO Headlines

SEO Daily News Recaps for Tuesday, November 18, 2025

11/19/25

SEO Daily News Recap for Tuesday, November 18, 2025

Organic SEO & Search News

Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention – Initial results suggest that not many people are interested in an AI-only video feed.

SEO’s future isn’t content. It’s governance – Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Cloudflare Outage Impact On Google, Bing & Other Search Bots – Lots of site owners are concerned with how this may impact search engines, but they have seen this before and can handle it.

Paid Search & Platform Innovations

Google Ads Campaign Total Budget For PMax Live – Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns.

Google Releases Gemini 3 – it already powers AI Mode – Google said Gemini 3 is the “most intelligent model that combines all of Gemini’s capabilities together.

Google Ads quietly rolls out a new conversion metric – Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity on campaign revenue.

General Digital Marketing

Alignment for LLM visibility is incredibly complex, but doable – Learn how LLMs expose brand misalignment instantly and what brands must do to realign and win in AI search.

82% of marketers fail AI adoption (Positionless Marketing can fix it) – Research reveals that the real barrier to AI adoption is how marketing work gets done.

The ChatGPT Traffic Playbook: How to Track, Measure, and Grow – Discover how to track the invisible funnel and get more high-intent visits with ChatGPT.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


11/18/2025


YouTube Improves Timestamp Controls, Expands Reply Suggestions

The latest updates from the YouTube team.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


11/18/2025


Meta Wins Long-Running Antitrust Case Against the FTC

The ruling ends five years of the FTC pursuing its case against the company.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


11/18/2025


Meta Announces that ‘Core’ 2Africa Undersea Cable Project is Complete

The report has been repeatedly delayed due to attacks in the Red Sea.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


11/18/2025


Cloudflare Outage Impact On Google, Bing & Other Search Bots

Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have seen this many times before and it can handle it.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


11/18/2025


Daily Search Forum Recap: November 18, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google again says consistency is the biggest technical SEO factor. Google Ads campaign total budget for PMax is live. Google released new AI Mode travel AI features. Google Search did a big weather update for the weather responses. Microsoft Advertising has Bing Ads with related to labels. Plus, there is/was a massive Cloudflare outage but does that impact Google and your SEO…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


11/18/2025


Google Search Weather Results Update – WeatherNext AI Models

Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather results were updated to what they call WeatherNext 2 – Google’s "most advanced and efficient forecasting model."

Source:
Search Engine Roundtable


Technical SEO


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Technical SEO


11/18/2025


Google Again Says Consistency Is The Biggest Technical SEO Factor

For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."

Source:
Search Engine Roundtable


SEO Tools and Data Analysis


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SEO Tools and Data Analysis


11/18/2025


10 Exploding Topics Alternatives for 2026

Discover 10 top Exploding Topics alternatives for 2026, from free trend tools to niche platforms for video, search, e-commerce, and market analysis.

Source:
Unknown Source


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SEO Tools and Data Analysis


11/18/2025


NEW: AI Tool & Social Network Usage Graphs are in SparkToro – SparkToro

SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization

Source:
SparkToro


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


11/18/2025


Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention

Initial results suggest that not many people are interested in an AI-only video feed.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


11/18/2025


Google releases Gemini 3 – it already powers AI Mode

Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."

Source:
Search Engine Land


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AI and Machine Learning in SEO


11/18/2025


82% of marketers fail AI adoption (Positionless Marketing can fix it)

Research from Forrester and insights from Blain’s Farm & Fleet reveal the real barrier isn’t technology; it’s how marketing work gets done.

Source:
Search Engine Land


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AI and Machine Learning in SEO


11/18/2025


The three AI research modes redefining search – and why brand wins

With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.

Source:
Search Engine Land


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AI and Machine Learning in SEO


11/18/2025


Google AI Mode Adds Travel AI Features

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.

Source:
Search Engine Roundtable


Content Marketing and Strategy


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Content Marketing and Strategy


11/18/2025


Alignment for LLM visibility is incredibly complex, but doable

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Source:
Search Engine Land


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Content Marketing and Strategy


11/18/2025


A holiday gift guide for tech people with taste 🤌

No slop here

Source:
Lenny’s Newsletter


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Content Marketing and Strategy


11/18/2025


Google AI Overviews: How to remove or suppress negative content

AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.

Source:
Search Engine Land


Career Development and Industry Trends


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Career Development and Industry Trends


11/18/2025


SEO’s future isn’t content. It’s governance

GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.

Source:
Search Engine Land


User Experience and SEO Optimization


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User Experience and SEO Optimization


11/18/2025


Snapchat Adds Public ‘Topic Chats’ to Expand its Use Case

Public group chats could be another way to engage Snap users.

Source:
Social Media Today – Latest News


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User Experience and SEO Optimization


11/18/2025


WhatsApp’s Usernames Option Will Help Limit Data Exposure

WhatsApp’s shift to usernames will help to address data scraping concerns.

Source:
Social Media Today – Latest News


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User Experience and SEO Optimization


11/18/2025


The ChatGPT Traffic Playbook: How to Track, Measure, and Grow

Millions rely on ChatGPT before they ever reach your site. Here’s how to track the invisible funnel—and get more of those high-intent visits.

Source:
SEO Blog by Ahrefs

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


11/18/2025


Google Ads Campaign Total Budget For PMax Live

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Source:
Search Engine Roundtable


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Paid Search and Advertising


11/18/2025


Google Ads quietly rolls out a new conversion metric

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

Source:
Search Engine Land


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Paid Search and Advertising


11/18/2025


Microsoft Advertising Bing Ads Related To Label

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"

Source:
Search Engine Roundtable

Job Postings


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Job Postings


11/18/2025


AI Search Marketer ~ Recall.ai ~ $185k ~ In Person, San Francisco CA (US)

Recall.ai is the leader in a new and growing market – meeting recording APIs. There’s a clear content gap in our space: Our customers are looking for answers online, but no one is providing them. We’re the only ones with the knowledge and authority to fill that gap. Over the past 6 months, we’ve started publishing […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


11/18/2025


Organic Search Manager ~ Speedway Motors Inc. ~ Remote (USA)

Job Description Looking to join our team? Heres what were looking for! Were seeking an innovative and data-driven Organic Search Manager to lead our SEO and GEO initiatives across all facets of our online business. This role combines analytical insight, creative execution, and thought leadership to drive growth through organic channels. Youll be responsible for […]

Source:
Senior Level SEO Jobs – SEOjobs.com


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Job Postings


11/18/2025


SEO Specialist ~ Red Door Interactive ~ $65,000-$80,000 ~ Remote (USA)

Job Description Is This You? You’re a search-savvy strategist who thrives on turning data into direction. You know how to make content discoverable, drive performance, and connect SEO tactics to real business outcomes. You’re curious, collaborative, and committed to growth, ready to take ownership of your work while contributing to a team that values your […]

Source:
SEO Agency Jobs – SEOjobs.com

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