SEO Daily News Recap for Tuesday, November 18, 2025
Organic SEO & Search News
Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention – Initial results suggest that not many people are interested in an AI-only video feed.
SEO’s future isn’t content. It’s governance – Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Cloudflare Outage Impact On Google, Bing & Other Search Bots – Lots of site owners are concerned with how this may impact search engines, but they have seen this before and can handle it.
Paid Search & Platform Innovations
Google Ads Campaign Total Budget For PMax Live – Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns.
Google Releases Gemini 3 – it already powers AI Mode – Google said Gemini 3 is the “most intelligent model that combines all of Gemini’s capabilities together.
Google Ads quietly rolls out a new conversion metric – Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity on campaign revenue.
General Digital Marketing
Alignment for LLM visibility is incredibly complex, but doable – Learn how LLMs expose brand misalignment instantly and what brands must do to realign and win in AI search.
82% of marketers fail AI adoption (Positionless Marketing can fix it) – Research reveals that the real barrier to AI adoption is how marketing work gets done.
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow – Discover how to track the invisible funnel and get more high-intent visits with ChatGPT.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Improves Timestamp Controls, Expands Reply Suggestions
The latest updates from the YouTube team.
Source:
Social Media Today – Latest News
Meta Wins Long-Running Antitrust Case Against the FTC
The ruling ends five years of the FTC pursuing its case against the company.
Source:
Social Media Today – Latest News
Meta Announces that ‘Core’ 2Africa Undersea Cable Project is Complete
The report has been repeatedly delayed due to attacks in the Red Sea.
Source:
Social Media Today – Latest News
Cloudflare Outage Impact On Google, Bing & Other Search Bots
Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have seen this many times before and it can handle it.
Source:
Search Engine Roundtable
Daily Search Forum Recap: November 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google again says consistency is the biggest technical SEO factor. Google Ads campaign total budget for PMax is live. Google released new AI Mode travel AI features. Google Search did a big weather update for the weather responses. Microsoft Advertising has Bing Ads with related to labels. Plus, there is/was a massive Cloudflare outage but does that impact Google and your SEO…
Source:
Search Engine Roundtable
Google Search Weather Results Update – WeatherNext AI Models
Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather results were updated to what they call WeatherNext 2 – Google’s "most advanced and efficient forecasting model."
Source:
Search Engine Roundtable
Technical SEO
Google Again Says Consistency Is The Biggest Technical SEO Factor
For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
10 Exploding Topics Alternatives for 2026
Discover 10 top Exploding Topics alternatives for 2026, from free trend tools to niche platforms for video, search, e-commerce, and market analysis.
Source:
Unknown Source
NEW: AI Tool & Social Network Usage Graphs are in SparkToro – SparkToro
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization
Source:
SparkToro
AI and Machine Learning in SEO
Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention
Initial results suggest that not many people are interested in an AI-only video feed.
Source:
Social Media Today – Latest News
Google releases Gemini 3 – it already powers AI Mode
Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."
Source:
Search Engine Land
82% of marketers fail AI adoption (Positionless Marketing can fix it)
Research from Forrester and insights from Blain’s Farm & Fleet reveal the real barrier isn’t technology; it’s how marketing work gets done.
Source:
Search Engine Land
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
Source:
Search Engine Land
Google AI Mode Adds Travel AI Features
Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Source:
Search Engine Land
Google AI Overviews: How to remove or suppress negative content
AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.
Source:
Search Engine Land
Career Development and Industry Trends
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Source:
Search Engine Land
User Experience and SEO Optimization
Snapchat Adds Public ‘Topic Chats’ to Expand its Use Case
Public group chats could be another way to engage Snap users.
Source:
Social Media Today – Latest News
WhatsApp’s Usernames Option Will Help Limit Data Exposure
WhatsApp’s shift to usernames will help to address data scraping concerns.
Source:
Social Media Today – Latest News
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
Millions rely on ChatGPT before they ever reach your site. Here’s how to track the invisible funnel—and get more of those high-intent visits.
Source:
SEO Blog by Ahrefs
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Campaign Total Budget For PMax Live
Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.
Source:
Search Engine Roundtable
Google Ads quietly rolls out a new conversion metric
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.
Source:
Search Engine Land
Microsoft Advertising Bing Ads Related To Label
Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/18/2025
AI Search Marketer ~ Recall.ai ~ $185k ~ In Person, San Francisco CA (US)
Recall.ai is the leader in a new and growing market – meeting recording APIs. There’s a clear content gap in our space: Our customers are looking for answers online, but no one is providing them. We’re the only ones with the knowledge and authority to fill that gap. Over the past 6 months, we’ve started publishing […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
11/18/2025
Organic Search Manager ~ Speedway Motors Inc. ~ Remote (USA)
Job Description Looking to join our team? Heres what were looking for! Were seeking an innovative and data-driven Organic Search Manager to lead our SEO and GEO initiatives across all facets of our online business. This role combines analytical insight, creative execution, and thought leadership to drive growth through organic channels. Youll be responsible for […]
Job Postings
11/18/2025
SEO Specialist ~ Red Door Interactive ~ $65,000-$80,000 ~ Remote (USA)
Job Description Is This You? You’re a search-savvy strategist who thrives on turning data into direction. You know how to make content discoverable, drive performance, and connect SEO tactics to real business outcomes. You’re curious, collaborative, and committed to growth, ready to take ownership of your work while contributing to a team that values your […]
Source:
SEO Agency Jobs – SEOjobs.com
























