Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Business Profile Admin Panel Access Issues
**Some local business owners and SEOs are currently unable to access the Google Business Profile admin panel (NMX) when searching for their businesses.** This issue affects only a subset of users and is confirmed by Google as being actively worked on. **Until a fix is released, users can manage their profiles via direct login at business.google.com, Google Maps app, or the web interface.** Community forums report ongoing discussions and workaround suggestions.
Optimixed’s Overview: Navigating Temporary Disruptions in Google Business Profile Management
Issue Summary
Recently, a portion of local SEOs and business owners have encountered problems accessing the Google Business Profile admin panel (also known as NMX) directly through Google Search results. While logged into their accounts, some users do not see their business profiles appear for management, which interrupts normal profile updates and maintenance.
Current Status and Official Response
- Scope: The problem does not affect all accounts but is widespread enough to be noticed by many in the local SEO community.
- Confirmation: Gold Google Business Profile expert Ayman Ali confirmed the issue and stated that Google’s team is aware and working on a solution.
Workarounds to Manage Your Business Profile
While Google resolves the problem, affected users can still update and manage their profiles using alternative methods:
- Directly visit business.google.com/en-all/business-profile and sign in to access your profile dashboard.
- Use the Google Maps app or web interface: on mobile, open the app, tap Business at the bottom right, select Edit profile, make changes, and save.
- Access business.google.com as an alternative portal for profile management.
Community and Support
Discussions about this issue continue on the Google Business Profiles Help forums and the Local Search Forum, where users share experiences and solutions while awaiting Google’s official fix.
