SEO Daily News Recap for Monday, November 24, 2025
Organic SEO & Search News
YouTube Tests New Feed Control Options – More social platforms are trying out AI chatbot-based algorithm control tools.
Google Web Guide Showing In All Tab For More Searchers – Google Business Profiles admin panel goes missing for many within Google Search.
Google Posts Scheduling Feature Now Live – Google Posts scheduling feature and copy to other profile feature is live.
Study: Seasonality Adjustments Keep Failing Advertisers on Black Friday – According to a new study, seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.
Study Finds Major Waste in Google Shopping Ads on Black Friday – Retailers will spend millions on Google Shopping ads for sold-out products.
Paid Search & Platform Innovations
Microsoft Advertising’s Mobile App Being Retired – Microsoft Advertising’s mobile app is going dark soon.
Google Performance Max Gets Direct Video Uploads – Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
Google to Auto-Link YouTube Channels and Google Ads Accounts – Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
ChatGPT Adds More Images to Answers – ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.
Google Post Launches Scheduling & Multi-Location Publishing – Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles.
General Digital Marketing
Snapchat Highlights How Brands Can Connect with Shoppers in Q5 – Snap’s latest report shows how brands can tap into shopping behaviors in the app.
Facebook Will Now Let You Use a Nickname When Posting in Groups – The update could help people feel more comfortable contributing in groups.
TikTok Launches ‘Foundry’ Program to Promote its Ads – The program offers incentives to venture capital and private equity firms looking to build their portfolio brands.
Google and Microsoft: How their Performance Max Approaches Align and Diverge – Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Welcoming Kristy Morrison as Chief of Staff – SparkToro
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Tests New Feed Control Options
More social platforms are trying out AI chatbot-based algorithm control tools.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: November 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
More and more people are seeing the new Google Web Guide showing up in the all tab and not just the web tab. Google Business Profiles admin panel goes missing for many within Google Search. Google Posts scheduling feature and copy to other profile feature is live. Microsoft Advertising’s mobile app is going dark soon. And Gary Illyes from Google said the change with Google Search, specifically AI…
Source:
Search Engine Roundtable
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
Source:
Search Engine Land
Google Post Launches Scheduling & Multi-Location Publishing
Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.
Source:
Search Engine Roundtable
Gary Illyes From Google Says The Change With Google Search Is Hard To Accept
Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel and Krishna Madhavan of Microsoft named How AI Search Is Changing the Way Conversions are Measured.
Source:
Search Engine Roundtable
Technical SEO
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
Source:
Search Engine Land
8 Top Entertainment Trends (2024 & 2025)
Here are the biggest trends in the entertainment industry this year, and a closer look at what’s behind them.
Source:
Unknown Source
Top 7 Health & Wellness Trends (2024)
This is a list of emerging health trends over the next few years, including: robotics, fasting, meditation apps and more.
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Unknown Source
Top 5 Airline Industry and Aviation Trends of 2024
Learn more about the newest trends that are booming right now in the airline and aviation industry.
Source:
Unknown Source
17 Growing Environmental Companies & Startups (2024)
Regularly updated list of startups that are tackling environmental issues like recycling and climate change.
Source:
Unknown Source
6 Trends For The Future of Healthcare (2024-2027)
Discover six key ways in which the healthcare industry is expected to evolve in the coming years. Data, AI, IoT, and healthcare disparities all play a part.
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Unknown Source
AI healthcare booms as drug discovery and precision medicine take leaps forward
Explore the evolving role of AI in the healthcare industry. Learn about the optimistic outlook of industry leaders heading into the rest of 2025.
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Unknown Source
Local SEO
Google Business Profile NMX Admin Panel Not Showing Up For Some
For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for some businesses, it does not show up.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
This week on How I AI: How to create your own AI performance coach & How to build your own Thanksgiving party hub
Your weekly listens from How I AI, part of the Lenny’s Podcast Network
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Lenny’s Newsletter
SEO vs. PPC vs. AI: The visibility dilemma
AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.
Source:
Search Engine Land
ChatGPT adds more images to answers
ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.
Source:
Search Engine Land
How Google’s Web Guide Helps SEO
The new Google Labs experiment uses AI to organize a user’s search results. It’s also handy for SEO.
Source:
SEO – Practical Ecommerce
Google Web Guide Showing In All Tab For More Searchers
Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the "All" tab, not even in the web tab.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Snapchat Highlights How Brands Can Connect with Shoppers in Q5
Snap’s latest report shows how brands can tap into shopping behaviors in the app.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
Welcoming Kristy Morrison as Chief of Staff – SparkToro
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it’s
Source:
SparkToro
User Experience and SEO Optimization
Threads Adds Group Chat Invites to Encourage DM Discussion
Now, you can more easily build your DM group in the app.
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Social Media Today – Latest News
X Clarifies Details About its New Location Sharing Feature
X says that some of the location info is not correct as yet.
Source:
Social Media Today – Latest News
Facebook Will Now Let You Use a Nickname When Posting in Groups
The update could help people feel more comfortable contributing in groups.
Source:
Social Media Today – Latest News
How to create your own AI performance coach: Optimizing your unique nutrition, recovery, and injury management needs | Lucas Werthein (Cactus)
Watch now | 🎙️ Cactus’s Head of Technology on using AI to synthesize health data, how he optimized his performance after multiple surgeries, and why AI health coaches will transform health care
Source:
Lenny’s Newsletter
Paid Search & Platform Innovations
Paid Search and Advertising
TikTok Launches ‘Foundry’ Program to Promote its Ads
The program offers incentives to venture capital and private equity firms looking to build their portfolio brands.
Source:
Social Media Today – Latest News
Study: Why seasonality adjustments keep failing advertisers on Black Friday
According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.
Source:
Search Engine Land
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Source:
Search Engine Land
Google Performance Max gets direct video uploads
Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
Source:
Search Engine Land
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Source:
Search Engine Land
Microsoft Advertising Mobile App Being Retired
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.
Source:
Search Engine Roundtable
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Source:
Search Engine Land
Job Postings
Job Postings
11/24/2025
SEO Specialist ~ Amsive ~ Remote (USA)
Job Description Who We Are At Amsive, we’re more than just a performance marketing agency; we’re a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We’re a team of passionate individuals ready to tackle challenges, learn from one another, and drive […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/24/2025
SEO Content Writer ~ Private ~ Remote (USA)
Job Description SEO Content Writer – Dallas, TX WordPress CMS (creating, formatting, and publishing content)., SEO principles, including keyword research, metadata, and on-page optimization., content optimization tools (e.g., Clearscope, MarketMuse, SurferSEO) Experience level: Mid-senior Experience required: 5 Years Education level: Bachelors degree Job function: Information Technology Industry: Accounting Total position: 1 Relocation assistance: No Visa […]
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In-house SEO jobs – SEOjobs.com
























