SEO Daily News Recap for Tuesday, December 2, 2025
Organic SEO & Search News
YouTube Highlights Top Trends of 2025, Adds Personal Recaps – An overview of the year that was on YouTube.
The Smart Marketer’s Guide to Reddit SEO – Reddit brings unique insights for SEO and serves as a powerful promoter of off-page visibility. Here’s how to use it smartly with a free tool.
The 2025 State of Digital Agencies – A comprehensive look at the current state of digital agencies and the impact of AI.
Google pushes deeper into lifecycle targeting with new GA audience templates – Google simplifies lifecycle marketing for advertisers.
Google adds Search Partners segment to PMax reporting – Google Ads reporting now reveals insights on Search Partners’ performance.
Paid Search & Platform Innovations
TikTok’s Top Q5 Campaign Tips [Infographic] – Handy pointers for your end-of-year push on TikTok.
Meta Shares Reels Tips for Marketers – Valuable guidance on creating resonant, responsive Reels.
LinkedIn Provides Branding Pointers for B2B Businesses – A detailed report on effective B2B marketing strategies from LinkedIn.
Google Ads Disallows Online Horse Racing Betting – Google Ads updates its gambling policy regarding online betting content.
Tools to Track GenAI Citations, Sources – Insights on optimizing visibility in AI-driven searches.
General Digital Marketing
Black Friday 2025: More expensive, still engaging – Rising ad costs make post-click optimization crucial for advertisers.
Snapchat Shares Research into Evolving Car Buying Trends – Snapchat’s role in driving auto purchases explored.
Google to sunset ads developer support forums in 2026 – Google transitions away from public developer forums.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’ – OpenAI focuses on enhancing ChatGPT’s quality and functionality.
Google Expands Gemini 3 and Nano Banana Pro In AI Mode To More Countries – Google’s AI features expand globally for enhanced user experience.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Highlights Top Trends of 2025, Adds Personal Recaps
An overview of the year that was on YouTube.
Source:
Social Media Today – Latest News
YouTube Shares Top Trends of 2025 and Personal Recaps
An overview of the year that was on YouTube.
Source:
Social Media Today – Latest News
ChatGPT is currently down for many
OpenAI confirmed the issue and wrote, "We’re currently experiencing issues."
Source:
Search Engine Land
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Source:
Search Engine Land
Daily Search Forum Recap: December 2, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Google Officially Testing Blending AI Mode Into AI Overviews
Back in October, we saw Google testing having the "Show more" button in the AI Overviews within Google Search jump you to AI Mode with follow-up questions. Well, Google’s Robby Stein announced on X yesterday that this is being tested (after it was tested already) in the mobile search results.
Source:
Search Engine Roundtable
Google Expands Gemini 3 and Nano Banana Pro In AI Mode To More Countries
Google’s Gemini 3 and Nano Banana Pro is now available in AI Mode in 120 countries and territories in English. This expands it from Gemini 3 in AI Mode’s initial launch just a couple of weeks ago.
Source:
Search Engine Roundtable
December 2025 Google Webmaster Report: Volatility, AI Mode, Gemini 3, Search Console & More
It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious Google ranking volatility this month, especially over the Thanksgiving week/end.
Source:
Search Engine Roundtable
Search Engine Roundtable’s 22nd Anniversary
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was talking about and…
Source:
Search Engine Roundtable
Technical SEO
100MB Video File Won’t Have A Noticeable Effect On Your SEO, Google Says
Google’s John Mueller said having a 100MB video file on your home page won’t have a noticeable SEO effect. This was his response on a Reddit thread to the concern of having such a weighted-down file on your home page.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
The Smart Marketer’s Guide to Reddit SEO
Reddit brings unique insights for SEO and serves as a powerful promoter of off-page visibility. Here’s how to use it smartly with a free tool.
Source:
Unknown Source
A year free of PostHog ($16,500 value): The all-in-one analytics, experimentation, feature flag, surveys, session replay, error tracking, data warehouse, LLM analytics platform
A deal you won’t find anywhere else—bringing the total value of the Product Pass to over $25,000
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Lenny’s Newsletter
Tools to Track GenAI Citations, Sources
Understanding how AI platforms conduct searches is key to optimizing visibility in the answers.
Source:
SEO – Practical Ecommerce
AI and Machine Learning in SEO
Why every AI search study tells a different story
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Source:
Search Engine Land
Google Tests Direct Link to AI Mode From Search
Google’s looking to make it easier to connect into its AI chatbot experience.
Source:
Social Media Today – Latest News
Content Marketing and Strategy
TikTok’s Top Q5 Campaign Tips [Infographic]
Some handy pointers for your end-of-year push.
Source:
Social Media Today – Latest News
Meta Shares Reels Tips for Marketers
Some valuable pointers on how to create more resonant, responsive Reels.
Source:
Social Media Today – Latest News
Snapchat Shares Research into Evolving Car Buying Trends
Snapchat could play a key role in driving auto purchases.
Source:
Social Media Today – Latest News
LinkedIn Provides Branding Pointers for B2B Businesses
The 55-page report includes a range of notes on effective B2B marketing strategy.
Source:
Social Media Today – Latest News
TikTok Shares Q5 Campaign Tips [Infographic]
Some handy pointers for your end-of-year push.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
How To Win SEO Buy-In From The C-Suite | Digitaloft
Learn nine crucial tactics to win buy-in from the C-suite for SEO investment, including how to pitch organic growth in their language.
Source:
Digitaloft
The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat? – SparkToro
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and
Source:
SparkToro
User Experience and SEO Optimization
Threads Makes it Easier to Share Posts That You’ve Liked and Saved
You’ll now be able to access a listing of your liked and saved posts within the composer.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Why advanced semantic techniques still matter in PPC and SEO
AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track.
Source:
Search Engine Land
Reddit Outlines Direct Product Ads Tips
Some helpful, data-backed pointers from Reddit.
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Social Media Today – Latest News
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
Source:
Search Engine Land
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Source:
Search Engine Land
Google to sunset ads developer support forums in 2026
Google’s shift away from public developer forums means advertisers will need to rely on formal support channels to keep their ad tools running smoothly.
Source:
Search Engine Land
Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
Source:
Search Engine Land
Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
Source:
Search Engine Land
Google Ads Disallows Online Horse Racing Betting
Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025.
Source:
Search Engine Roundtable
Job Postings
Job Postings
12/2/2025
Content Coordinator ~ Black & White Zebra ~ 55,000 – 65,000 CAD ~ Remote (CAN)
As a Content Coordinator, you’ll power BWZ’s content engine—the core of our business— by directly producing new content and updates using our in-house AI and automation technology. Reporting to the SEO Content Manager, you’ll work inside systems to generate, refine, and QA content across multiple publications, ensuring every piece is accurate, helpful, SEO-optimized, and delivered […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
12/2/2025
SEO/PPC Marketing Manager ~ JBA International ~ $100K – $160K ~ Hybrid (Burbank, CA, United States)
Job Description LOCATION: Burbank, CA (Hybrid available) PAY RANGE: $100K – $160K QUALIFICATIONS/REQUIREMENTS: Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Manage the […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
12/2/2025
Lead SEO Editor, Pet Health ~ Forbes Advisor ~ Remote (USA)
Company Description At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to […]
Source:
In-house SEO jobs – SEOjobs.com
