Social media beats SEO as SMBs’ top traffic source, survey says

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

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Search Engine Land

Meta’s Oversight Board Highlights Five Years of Rulings

Meta’s independent Oversight Board has played a significant role in helping to shape the company’s policies.

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Social Media Today – Latest News

Snapchat Banned in Russia, Another Blow for the App

Snapchat’s also about to lose half a million users in Australia.

Source:
Social Media Today – Latest News

Daily Search Forum Recap: December 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search rankings are volatile again and heating up. Plus, the Search Console performance report and page indexing reports are still delayed. Google Ads now supports WhatsApp support notifications. Google Discover added summarize, follow up…

Source:
Search Engine Roundtable

Google Search Console Performance Reports & Page Indexing Delayed

I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days of data and then stalled again. And the performance reports are now 32 hours behind, when it is normally just a few hours behind.

Source:
Search Engine Roundtable

Google Discover Gains Summarize, Follow Up & Dive Deeper With AI Mode

Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, you are given three options to go into AI Mode.

Source:
Search Engine Roundtable

Google Search Ranking Volatility Heated December 3-4

I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Google search rankings.

Source:
Search Engine Roundtable

Google’s Year in Search 2025: These trending topics spiked big

Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.

Source:
Search Engine Land

New TikTok Insights Add-on: Early Social Trend Detection for Smart Sellers

If you’re a TikTok Shop seller, you’ll know the key to explosive sales is catching products before they trend. Exploding Topics now has a br

Source:
Unknown Source

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and

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Data & Studies – SEO Blog by Ahrefs

Meta Announces Updates for the Instagram Marketing API

Some new insights to help power your IG management.

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Social Media Today – Latest News

Google Search Console tests "AI-powered configuration" to create dynamic reports

You can type what data you want to see on a report and Google will instantly create it for you.

Source:
Search Engine Land

Microsoft Bing Tests New Search Bar With Advanced Tools Menu

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.

Source:
Search Engine Roundtable

TikTok Launches Nearby Content Feed in Europe

Users will be able to access a dedicated feed of local content to assist in discovery.

Source:
Social Media Today – Latest News

Meta Launches AI-Powered Account Support Options

AI-powered assistance to help address common Facebook and IG account concerns.

Source:
Social Media Today – Latest News

How paid, earned, shared, and owned media shape generative search visibility

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in model-generated responses.

Source:
Search Engine Land

Why new AI models are breaking your SEO workflows

New benchmark results show a ~9% decline in SEO accuracy across Claude, Gemini, and GPT as newer models regress.

Source:
Search Engine Land

12 Insights to Improve Your Social Media Marketing [Infographic]

Some valuable pointers for your social media marketing approach.

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Social Media Today – Latest News

Why LinkedIn is replacing PMs with AI-powered “full-stack builders” | Tomer Cohen (LinkedIn CPO)

LinkedIn’s CPO on killing the APM program, inventing "full-stack builders" and going all-in on AI

Source:
Lenny’s Newsletter

Facebook Launches Holiday Gift Showcase in Marketplace

Facebook Marketplace use is rising among younger audiences.

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Social Media Today – Latest News

Google Discover pushing users into AI Mode

When you are reading an article from Google Discover, Google wants you to use AI Mode. This works for any webpage you view in the Google Android app, not just from Discover.

Source:
Search Engine Land

Google’s ad tech fixes face EU market test

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.

Source:
Search Engine Land

Google Ads To Gain WhatsApp Support Notifications

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.

Source:
Search Engine Roundtable

Head of SEO ~ 12100 Collective ~ $150,000 – $225,000 ~ Remote (USA)

Overview 12100 Collective is a new growth marketing agency based in NYC, founded by an alumnus of Meta’s growth team and servicing clients with >$100M in annual revenue across industries. We pride ourselves on being world-class at our craft, pairing data-driven strategies with excellent creative to drive measurable growth.This role is responsible for leading performance-focused […]

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SEO Agency Jobs – SEOjobs.com

Analyst, SEO & AI Search ~ Public Storage ~ Hybrid (Frisco, TX, United States)

Company Description Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we’re also one of the largest landlords. […]

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In-house SEO jobs – SEOjobs.com