Organic SEO & Search News

Google AI Overviews follow up questions jump you directly to AI Mode – This will result in less traffic to your site and more traffic to Google’s AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

Bing Webmaster Tools testing new AI Performance report – Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google Search Ranking Volatility Remains Heated – The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.

Google Business Profiles Tips To Write Better Review Replies – Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews.

EU puts Google’s AI and search data under DMA spotlight – Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.

Paid Search & Platform Innovations

Microsoft Advertising Ad Preview Hub – Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users.

Google Ads Experiment Center Help Documentation – Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document “is a unified hub for validating strategies and continuously improving campaign performance,” Google wrote.

Google Ads Data Exclusions For Performance Max Campaigns Rolling Out – Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

How To Build Site Authority and Multi-Channel Relevance in the Age of AI – Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

General Digital Marketing

Is Australia’s Teen Social Media Ban Actually Working? – Social platforms have restricted 4.7 million accounts in AUS – but does that reflect success?

WhatsApp Adds Advanced Security Setting to Counter OS Level Attacks – A more advanced security option for WhatsApp users.

Yahoo! Scout – Yahoo’s return to search and web discovery – Yahoo