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2025 SEO Headlines

SEO Daily News Recaps for Wednesday, February 4, 2026

02/05/26

SEO Daily News Recap for Wednesday, February 4, 2026

Organic SEO & Search News

Google Confirms Bug in AI Overviews Not Displaying Links – Google acknowledges a bug affecting AI Overviews not showing links in search results, with efforts underway to fix the issue.

Google Business Review Extortion Scam Alert – A guide on how businesses can combat reputation-damaging scams targeting Google Business Profile ratings.

Googlebot’s File Crawling Limits Updated – Google clarifies the file size limits for Googlebot crawling web pages and PDF files for improved understanding.

Paid Search & Platform Innovations

ChatGPT Ads Introduced by OpenAI – OpenAI rolls out ads within ChatGPT, signaling a significant advancement in AI technology and advertising integration.

Google Ad Revenue Soars by 14% – Google reports a substantial increase in ad revenue in Q4 2025, showcasing continued growth and performance in the digital advertising sector.

Reddit Expands Beta Testing of Reminder Ads – Reddit enhances user engagement with the expansion of Reminder Ads, providing advertisers with additional opportunities to reach their audience.

General Digital Marketing

Meta’s Standalone AI Video App on Trial – Meta’s standalone AI video app undergoes testing as the platform witnesses a surge in content creation through AI technologies.

Alphabet Google’s Revenue Surges in Q4 – Alphabet Google’s Q4 earnings report reveals a substantial increase in ad revenue, highlighting the platform’s financial success.

DOJ Appeals Google Search Antitrust Ruling – The Department of Justice and states challenge Google’s search antitrust remedies, indicating ongoing legal battles over search dominance.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


2/4/2026


Snapchat Faces Growth Challenges Ahead of AR Specs Launch

Snapchat’s daily active user count shrunk in Q4.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


2/4/2026


Google Fixing Bug With AI Overviews Not Showing Links

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google’s VP, Engineering for Search, replied saying it is a bug and Google is working on fixing it.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


2/4/2026


Will Increased Scrutiny on X Lead to More Problems for Musk and Co.?

Elon’s social media platform is facing restrictions and penalties in several regions.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


2/4/2026


🎙️ This week on How I AI: Automate the tasks you hate with MCP’s + How v0 is bringing git workflows to vibe-coding

Your weekly listens from How I AI, part of the Lenny’s Podcast Network

Source:
Lenny’s Newsletter


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SEO Daily News and Algorithm Updates


2/4/2026


Update: AI Overviews Reduce Clicks by 58%

Our latest research shows another big hit to organic traffic, thanks to AI Overviews.

Source:
Data & Studies – SEO Blog by Ahrefs


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SEO Daily News and Algorithm Updates


2/4/2026


Daily Search Forum Recap: February 4, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s search rankings are highly volatile, and Google has not yet confirmed any official updates. Google seems to have targeted self-promotional listicles from showing up in the search results, at least many. Microsoft released the Publisher Content Marketplace to pay publishers to license its content for AI. Google commented about serving markdown pages to LLM crawlers. Google Ad Network was investigated for invalid clicks. Googlebot’s limit for web pages is 15MB…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


2/4/2026


Google may be cracking down on self-promotional ‘best of’ listicles

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked ‘best’ pages, possibly signaling stricter Google review trust signals.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


2/4/2026


DOJ and states appeal Google search antitrust remedies ruling

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


2/4/2026


Did Google Search Hit Self-Promotional Listicles In Recent Updates

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these types of pieces of content, mostly in the SaaS space, being hit hard with the January Google updates.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


2/4/2026


Google Search Ranking Volatility Very Heated February 2

I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


2/4/2026


Google lists Googlebot file limits for crawling

Google updated two of its help documents to clarify how much Googlebot can crawl.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


2/4/2026


Google’s First 2026 Winter Olympics Doodle Is For Curling

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.

Source:
Search Engine Roundtable


Technical SEO


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Technical SEO


2/4/2026


“Anyone can cook”: How v0 is bringing Git workflows to vibe coding | Guillermo Rauch (Vercel CEO)

Watch now | 🎙️ Vercel’s CEO demonstrates how v0’s new Git workflow integration enables anyone to contribute production-ready code changes while maintaining engineering best practices

Source:
Lenny’s Newsletter


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Technical SEO


2/4/2026


Googlebot File Limit Is 15MB, 2MB & 64MB For PDF

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.

Source:
Search Engine Roundtable


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Technical SEO


2/4/2026


Google Comments On Serving Markdown Pages To LLM Crawlers

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Source:
Search Engine Roundtable


SEO Tools and Data Analysis


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SEO Tools and Data Analysis


2/4/2026


These TikTok Trending Products Can Be Your Next Best-Sellers

The TikTok hype is real. These products are about to explode on TikTok, but you still have time to turn a profit before they get too mainstream.

Source:
Unknown Source


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SEO Tools and Data Analysis


2/4/2026


ChatGPT Ads: Here’s What Will Happen Next

OpenAI is introducing ads to ChatGPT. Learn why this "last resort" move is happening, and what it means for the future of AI.

Source:
Unknown Source


Local SEO


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Local SEO


2/4/2026


The Google Business Review Extortion Scam: How to Fight Back

In the world of local SEO, a business’s reputation is its most valuable asset. When consumers search for a business or service, the rating on their Google Business Profile is one of the first things they see.

Source:
Sterling Sky Inc


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


2/4/2026


Meta’s Testing a Standalone AI Video App

Meta says that content being generated via its Meta AI app has tripled year-over-year.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


2/4/2026


Meta’s Testing a Standalone AI Video App

Meta says that content being generated via its Meta AI app has tripled year-over-year.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


2/4/2026


What higher ed data shows about SEO visibility and AI search

Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.

Source:
Search Engine Land


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AI and Machine Learning in SEO


2/4/2026


Microsoft Publisher Content Marketplace To License Content For AI Systems

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.

Source:
Search Engine Roundtable


Content Marketing and Strategy


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Content Marketing and Strategy


2/4/2026


X Awards $1 Million to Top Article for January

X has announced the recipients of its initial long-form content prize pool.

Source:
Social Media Today – Latest News


User Experience and SEO Optimization


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User Experience and SEO Optimization


2/4/2026


YouTube Expands Auto-Dubbing to All Creators

YouTube;s also added more languages to its auto-dubbing translation tools.

Source:
Social Media Today – Latest News

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


2/4/2026


Alphabet Google Ad Revenue Up 14%

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.

Source:
Search Engine Roundtable


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Paid Search and Advertising


2/4/2026


Google Ads tightens access control with multi-party approval

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Source:
Search Engine Land


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Paid Search and Advertising


2/4/2026


Reddit Expands Beta Testing of Reminder Ads

Reddit’s Reminder Ads give you a secondary opportunity to prompt users about your events.

Source:
Social Media Today – Latest News


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Paid Search and Advertising


2/4/2026


In Google Ads automation, everything is a signal in 2026

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

Source:
Search Engine Land


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Paid Search and Advertising


2/4/2026


Google Ads adds a second set of eyes for high-risk account changes

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Source:
Search Engine Land


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Paid Search and Advertising


2/4/2026


How Google Ads quality score really affects your CPCs

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Source:
Search Engine Land


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Paid Search and Advertising


2/4/2026


Anthropic says Claude will remain ad-free as ChatGPT tests ads

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.

Source:
Search Engine Land


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Paid Search and Advertising


2/4/2026


Google Ad Network Invalid Clicks: Fraud vs Accidental

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

Source:
Search Engine Roundtable


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Paid Search and Advertising


2/4/2026


Why Google’s Performance Max advice often fails new advertisers

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.

Source:
Search Engine Land

Job Postings


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Job Postings


2/4/2026


Performance Marketing Specialist (Content, SEO)

JobType: Full-Time (Exempt) Salary: $62,000 – $67,000 The Performance Marketing Specialist is responsible for optimizing QuaverEd’s website experiences to drive lead generation, trial conversion, and overall marketing performance. This role combines analytical insight, SEO strategy, and conversion rate optimization to improve how users discover, engage with, and move through QuaverEd’s digital funnel. Working closely with […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


2/4/2026


Brand & Content Manager

Job Description At Worth, we’re on a mission to revolutionize how businesses make decisions—using the power of data and technology to unlock smarter, faster, and fairer outcomes in FinTech. We’re a fast-growing tech company backed by vision, grit, and some serious brainpower. Our platform helps companies of all sizes make better decisions, and our team […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


2/4/2026


Digital Marketing and E-Commerce Specialist (SEO, PPC, Email)

Join our Team – Come for a Job Stay for a Career! Wearwell is a global industry leader in the anti-fatigue matting market. Our team members are more than just another number – they are family. As our business grows, so must we. We are seeking a Digital Marketing and E-Commerce Specialist to join our […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


2/4/2026


Senior SEO Specialist

We are looking for an experienced Senior SEO Specialist to lead advanced SEO strategy development, oversee multiple client projects, and drive measurable results in organic performance. This is a leadership-oriented position for a professional who combines deep technical expertise, strong analytical thinking, and strategic vision. As a Senior SEO Specialist, you’ll take ownership of SEO processes from comprehensive audits to keyword strategy, content architecture, and reporting while mentoring […]

Source:
Junior Level SEO Jobs – SEOjobs.com


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Job Postings


2/4/2026


Senior Marketing Coordinator (SEO, Content)

Job Description Department: Marketing Reports To: Chief Operating Officer (COO) Employment Type: Full-time Location: Arizona (Office-based preferred) / Remote Role Summary The Senior Marketing Coordinator will support the execution of marketing initiatives across the organization. This role is suited for a hands-on B2B marketer who is highly organized, execution-focused, and capable of owning marketing deliverables […]

Source:
In-house SEO jobs – SEOjobs.com

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