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TL;DR Summary of Senior Digital Marketing Strategist Role at August Ash
August Ash is hiring a Senior Digital Marketing Strategist to lead multi-channel growth programs for B2B, e-commerce, and service-area clients. The role involves strategy development, execution, and performance optimization across SEO, Paid Media, CRO/UX, Email Automation, and Analytics. Candidates should have 5–7+ years of agency experience, strong communication skills, and expertise with tools like GA4, GTM, and Looker Studio. This is a full-time hybrid position offering a competitive salary and benefits.
Optimixed’s Overview: Key Insights into Leading Digital Marketing Strategy for Growth
Role and Responsibilities
The Senior Digital Marketing Strategist at August Ash is a pivotal leadership role focused on driving comprehensive digital marketing strategies that deliver measurable revenue impact. The position requires ownership of multi-channel programs, including:
- Client & Strategy Leadership: Leading discovery sessions, aligning business goals with channel strategies, and managing quarterly plans and budgets.
- Channel Ownership & Execution: Hands-on management of SEO enhancements, paid media campaigns (Google, Microsoft, LinkedIn), conversion rate optimization (CRO), email automation (preferably HubSpot), and analytics frameworks.
- Performance Management: Creating benchmarking models, forecasting, setting KPIs, and continuous optimization through experimentation and data analysis.
- Collaboration & Process Improvement: Partnering with project management and sales teams, contributing to process standardization, and maintaining quality assurance standards.
Required Expertise and Qualifications
The ideal candidate will have:
- 5–7+ years of agency experience managing complex digital marketing campaigns across multiple channels.
- Proficiency with analytics and marketing tools such as GA4, GTM, Looker Studio, and SEO/paid media platforms.
- Experience handling media budgets and optimizing e-commerce or B2B lead generation funnels.
- Strong communication skills to simplify data insights and influence stakeholders.
- Familiarity with privacy compliance including Consent Mode v2 and first-party data strategies.
Additional Role Benefits and Work Environment
The position offers a competitive salary range of $80,000-$100,000 USD per year and benefits including health, dental, life insurance, 401k, and paid vacation. It is a hybrid role based in Minneapolis, MN, requiring adherence to telecommuting policies. August Ash emphasizes core values such as Care, Growth, Grit, Good Nature, and Clarity to foster a supportive and innovative work culture.
