Organic SEO & Search News

Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes – Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Healthcare reviews: How to stay compliant and win in local SEO – Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.

Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes – Google discusses Page Weight in the latest Search Off The Record Podcast in April 2026.

Paid Search & Platform Innovations

Merchant API lands in Google Ads scripts ahead of Content API sunset – The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.

Google Ads simplifies enhanced conversions into a single switch – Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

LLM nudges: The hidden force behind AI-driven journeys – Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.

General Digital Marketing

Paid media efficiency: How to cut waste and improve ROAS – Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.

How to take your marketing measurement from crawl to sprint – Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.