Graphite Estimates AI Assistants Reached 76 Billion Monthly Sessions Worldwide
TLDR
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Optimixed Overview
Optimixed's original report on this story.
Graphite estimates that AI assistants reached 76 billion monthly sessions worldwide, and says it can no longer reliably compare AI search use against traditional search engines. The estimate was first reported by Search Engine Journal.
How we got here: earlier coverage
On August 21, Search Engine Journal promoted a webinar on measuring real AI search performance with bot and traffic data rather than mentions and citations. On September 13, Google acknowledged that Search Console does not adequately report on how content performs in AI search results. Later, on November 9, a site that had opted out of Google's AI features estimated that AI Overviews and AI Mode accounted for about 21% of its clicks. Now, Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Summary of earlier coverage
- Oct 29Google's Q3 Stock Plunge Raises Questions About Search Ad Revenue and AI Spending
Google's Q3 stock plunge has put its AI spending and Search ad revenue under scrutiny, and the earnings offer signals for PPC advertisers.
- Oct 28Google Search Revenue Growth Slows for a Second Straight Quarter
Google said Search revenue growth slowed for a second consecutive quarter, citing lower AI Mode monetization as one reason.
- Oct 23Semrush finds AI Overviews reaching 88% of commercial search queries
Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.
- Sep 13Google acknowledges Search Console lacks adequate AI search reporting for SEO professionals
Google acknowledged that Search Console does not adequately report on how content performs in AI search results, limiting SEO visibility into that channel.