OpenAI Tests ChatGPT Analytics Showing Brands How Often Answers Mention Them and Drive Clicks
TLDR
OpenAI is testing an analytics dashboard inside an unreleased ChatGPT Business Hub that shows businesses how often ChatGPT answers mention them and how many clicks those mentions send.
What this ChatGPT test means for your site
- Status
- Test
- Platform
- ChatGPT
- Affects
- Business Hub, mention and click analytics dashboard, business agent
- Who
- Businesses seeking visibility in ChatGPT answers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Juozas Kaziukėnas, founder of Marketplace Pulse, posted a screenshot on LinkedIn of a "Claim your business in ChatGPT" banner for the unreleased feature, which he said points to a dashboard tracking mentions and clicks, as first reported by Digiday. Once a business claims its listing, it can track mentions, keep product and business information current, and unlock a business agent that answers customer questions using the contact details it supplies. Claiming requires proof of authority to represent the business, and Kaziukėnas said connecting a Shopify store is one way to do that.
How we got here: earlier ChatGPT coverage
On November 6, OpenAI was reported to be developing a Search Console-style tool that would let businesses claim, manage, and track their presence on ChatGPT. That same day, ChatGPT began showing mention and click charts to businesses that verify ownership, such as through a Shopify store, though prompt data and rival rankings stayed hidden from them. Now, OpenAI is testing an analytics dashboard inside an unreleased ChatGPT Business Hub that shows businesses how often ChatGPT answers mention them and how many clicks those mentions send.
Summary of earlier coverage
- Nov 6ChatGPT Gives Verified Businesses Mention and Click Charts, Hides Prompt Data and Rival Rankings
ChatGPT now builds mention and click charts for businesses that verify ownership, such as through a Shopify store, but prompt data and rival rankings remain hidden from them.
- Nov 6OpenAI Is Developing a Webmaster Tools-Style Tool for Businesses to Manage Their ChatGPT Presence
OpenAI is reportedly developing a Search Console or Webmaster Tools-like tool that would let businesses claim, manage, and track their presence on ChatGPT.
- Oct 26Brands ChatGPT Rarely Names Without Search Also Appear Less When It Searches
New comparison-prompt data shows brands ChatGPT rarely names without search also appear less often when it searches, even when cited pages cover them.
- Aug 17ChatGPT Draws More Paid Search Traffic Than Any Other Top Google Destination, Study Finds
iPullRank's analysis of 13.1 billion searches shows ChatGPT receives more paid clicks from Google than any other top destination, suggesting paid search is becoming a key channel between Google and AI tools.