Check My Ads Report Says Publisher Links in AI Overviews Get 1% of Visits
TLDR
A Check My Ads report says publisher links inside Google's AI Overviews are clicked on 1% of visits and that MFA sites took 15% of 2023 ad spend, and asks whether know-your-customer checks on ad payouts could close that gap.
Optimixed Overview
Optimixed's original report on this story.
Check My Ads says publisher links inside AI Overviews are clicked on about 1% of visits, and that made-for-advertising sites took 15% of 2023 ad spend, as first reported by PPC Land. The report raises the question of whether know-your-customer checks on ad payouts could address that gap.
How we got here
- Oct 18Google raises link prominence in AI answers as Preferred Sources usage grows 7x
Google is elevating link prominence in AI answers and expanding Preferred Sources usage 7x, testing wider news carousels and clickable creator names.
- Oct 1Google's AI Contribution Pilot Pays Some Publishers Under 0.1% of Their Ad Revenue
Google's AI contribution pilot compensates publishers inconsistently, with some receiving less than 0.1% of their ad revenue and unclear payout formulas.
- Sep 30Google's AI Contribution Pilot Pays About 100 Publishers One-Tenth of 1% of Ad Revenue
Google is compensating roughly 100 publishers at approximately 0.1% of their advertising revenue through its AI contribution pilot.
- Sep 18Google Search shows unusual ranking volatility spike as ad tech monopoly remedies emerge
Google Search experienced unusual ranking spikes this week while the company released remedies for its ad tech monopoly ruling and launched an AI publisher payment pilot.