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Amazon launches Full-Funnel Campaigns with AI-driven targeting for US advertisers

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TLDR

Amazon's Full-Funnel Campaigns are now live for US advertisers, delegating targeting decisions to AI while keeping the competing DVA+ product in closed beta with manual controls.

Optimixed Overview

Optimixed's original report on this story.

Amazon has rolled out Full-Funnel Campaigns to US advertisers on its DSP, shifting targeting control from human optimization to AI. A competing product, DVA+, remains in closed beta and preserves direct DSP controls for advertisers who want manual oversight.

Topics:AI & Machine Learning in SEO
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