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Google DV360 requires business name and logo assets for YouTube ad placements

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TLDR

Google DV360 now mandates business name and logo assets for YouTube ads, with rejected logos blocking entire ad placements.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that Google's DV360 platform has introduced a requirement for advertisers to provide business name and logo assets on YouTube ad placements. The policy applies to brand auctions and instant deals, and a single rejected logo can disapprove an entire ad; not all YouTube formats currently support the new asset requirements.

Topics:SEO News & Algorithm Updates
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