Big Four Retailers Lead Only 23.6% of 89 Holiday Topics in AI Overviews
TLDR
A PPC Land analysis of 89 holiday topics finds the big four retailers lead only 23.6% of AI Overview results, Gemini never cites amazon.com, and Ashley Furniture is cited far more often than Walmart in AI Overview deal answers.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that the big four retailers lead only 23.6% of 89 holiday topics in AI Overviews. In the deal-answer comparison, Ashley Furniture appears at 66.5% against Walmart's 13.4%, and Gemini never cites amazon.com.
How we got here: earlier coverage
- Nov 2Three AI Models Chose Different Products From the Same Shopify Catalog
An experiment had three AI models shop Shopify's catalog, and each one picked a different product as the winner.
- Oct 31Walmart's Sparky AI Agent Turns Photos of Handwritten Lists Into Shopping Carts
Walmart's AI shopping agent Sparky can now turn photos of handwritten lists into carts, and voice shopping is due across its chain by year-end.
- Oct 13Semrush data shows UK top brands receive fewer ChatGPT citations than US counterparts
Semrush analysis reveals UK brands rank lower in ChatGPT citations than equivalent US retailers, suggesting different AI visibility patterns between markets.
- Aug 13Shopify Reports 197% Spike in AI Referrals While Organic Search Remains Traffic Leader
Shopify has seen AI referrals jump 197%, but organic search still drives the majority of ecommerce traffic.