OpenAI launches Business Hub and business agents in ChatGPT for brands
TLDR
OpenAI is letting businesses claim ChatGPT profiles through a new Business Hub, and in the U.S. e-commerce and online services businesses can publish a business agent, a labelled chat that speaks for the brand, as a free counterpart to a paid ad format it is testing.
What this ChatGPT beta means for your site
- Status
- Beta
- Platform
- ChatGPT
- Affects
- Business Hub, business agent, ChatGPT business profiles
- Who
- e-commerce and online services businesses in the U.S.
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
OpenAI has rolled out a Business Hub in ChatGPT where businesses can claim a profile, get verified and add product and company details. In the U.S., e-commerce and online services businesses can also publish a business agent, a separately labelled chat that represents the brand once a user wants to explore a product. OpenAI's vp of monetization Benji Shomair declined to share a timeline for wider rollout, describing the business agent as the free, organic version of the format OpenAI began testing as a paid ad in September, as reported by Digiday.
How we got here: earlier ChatGPT coverage
OpenAI began testing an ad format called "Agent" on July 31 that sends users into business conversations in ChatGPT instead of website landing pages, available to select advertisers. On September 16, it tested a sponsored agents format that launches a business agent when users click an ad. Later, on November 6, OpenAI was reported to be developing a Search Console-style tool that would let businesses claim, manage, and track their presence on ChatGPT. Now, OpenAI is letting businesses claim ChatGPT profiles through a new Business Hub, and in the U.S., e-commerce and online services businesses can publish a free business agent, a labelled chat that speaks for the brand, as a counterpart to the paid ad format it is testing.
Summary of earlier coverage
- Nov 6OpenAI Is Developing a Webmaster Tools-Style Tool for Businesses to Manage Their ChatGPT Presence
OpenAI is reportedly developing a Search Console or Webmaster Tools-like tool that would let businesses claim, manage, and track their presence on ChatGPT.
- Sep 16OpenAI is testing a new ad format called Sponsored Agents in ChatGPT that opens a sponsored business conversation
OpenAI is testing a new ad format in ChatGPT that launches a sponsored business agent when users click an ad.
- Sep 4OpenAI expands ChatGPT Ads to Europe, India, and Middle East while adding audience, measurement, and optimization features
OpenAI is rolling out ChatGPT Ads to more countries and introducing audience targeting, conversion measurement, and optimization tools to make the platform more viable for performance advertisers.
- Jul 31OpenAI Rolling Out Business Agent Ads That Launch ChatGPT Conversations Instead of Web Links
OpenAI is testing a new ad format called "Agent" that sends users into ChatGPT business conversations instead of website landing pages, currently available to select advertisers.