Walmart's Sparky AI Agent Turns Photos of Handwritten Lists Into Shopping Carts
TLDR
Walmart's AI shopping agent Sparky can now turn photos of handwritten lists into carts, and voice shopping is due across its chain by year-end.
Optimixed Overview
Optimixed's original report on this story.
Walmart's Sparky agent accepts photos of handwritten lists, and US shoppers can also photograph a stain or an in-store shelf tag. PPC Land notes that voice is due chainwide by year-end and raises the question of how brands get into Sparky's picks.
How we got here
- Oct 30Shopify Adds Commission Option for Stores Paying AI Shopping Agent Developers
Shopify now lets merchants pay a commission on promoted products surfaced through AI shopping agents, with the agent developer deciding how to use that figure.
- Oct 22Walmart introduces AI shopping agents that buy within customer-set spending limits
Walmart is rolling out AI agents that can autonomously make purchases on customers' behalf within pre-set spending limits.
- Oct 22Target debuts Ask Target AI assistant and budget gift strategy for 2024 holidays
Target is launching an AI shopping assistant and emphasizing affordable, exclusive gifts for the 2024 holiday season.
- Jul 16Google AI Mode Adds Direct Integrations with Instacart, Canva, and YouTube Music
Google is rolling out app integrations in AI Mode, letting users complete shopping, design, and music tasks directly within Search results.