Bing Is Testing a Phone Icon in Desktop Local Packs That Shows a Scan-to-Call QR Code
TLDR
Bing is testing a phone icon in its desktop local pack that displays a scan-to-call QR code alongside the listed phone number, a feature Google introduced in 2023.
What this means for your site
- Status
- Test
- Platform
- Bing
- Affects
- Local pack phone icon, Scan-to-call QR code
- Who
- Desktop Bing searchers using the local pack
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Microsoft Bing is testing a phone icon in the local pack on desktop. Clicking the button shows a scan-to-call QR code with the phone number listed out, a feature Google rolled out back in 2023.
How we got here
- Oct 9Bing is testing a borderless local pack design
Bing is testing a design variant that removes the outline border normally surrounding local pack results.
- Sep 4Bing Is Testing Bolded HTTPS URLs in Search Snippets
Microsoft is testing a subtle visual tweak to highlight HTTPS in Bing search result URLs by bolding the protocol portion.
- Jul 21Bing Experiments With Open Button for Displaying Sitelinks in Search Results
Bing is testing an expandable sitelinks interface with an "Open" button that toggles a side panel showing domain links, a departure from traditional sitelinks display.
- Jul 17Bing Testing Solid Black Magnifying Glass Icon in Search Bar
Bing is experimenting with a filled black magnifying glass icon instead of its previous outlined design in the search bar.