Bing launches tool showing sites where competitors are cited in AI search results and yours aren't
TLDR
Bing is showing websites which AI-generated search queries cite competing sites instead of theirs, highlighting citation gaps in AI search results.
Optimixed Overview
Optimixed's original report on this story.
Bing has launched a beta tool called Opportunity queries that reveals instances where competitor sites receive citations in AI search results but a site does not, breaking down the data by query ranges. The tool is not yet widely available to small sites. Reliability of the data remains unclear, though the feature addresses a growing need for SEO practitioners to understand grounding behavior in AI-powered search results.