Feedvisor Survey: Consumers Keep Shopping but Compare More and Doubt Deals
By the Optimixed Newsroom
Optimixed.com
MARTECH
42
Research
TLDR
A Feedvisor survey of U.S. consumers finds shoppers still buy regularly but compare prices more, distrust promotions, use AI for research, and plan holiday spending unevenly.
Optimixed Overview
Optimixed's original report on this story.
Consumers are still shopping despite economic worries, but they are doing more research first, with 45% comparing prices more than a year ago and nearly half of those checking three retailers, according to Feedvisor's "2026 Consumer Commerce Report" as reported by MarTech. The survey also finds only 49% of consumers see Prime Day and Black Friday deals as genuine savings, and 55% have used AI to research or compare products, though 62% say they would never trust an autonomous agent to place an order without manual checkout.
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