Amazon launches Shop Direct, letting eligible stores list in its search at no cost
TLDR
Amazon's new Shop Direct portal lets eligible stores list in its search at no cost, with merchants joining through several feed partners or Amazon's API.
Optimixed Overview
Optimixed's original report on this story.
Merchants can join Shop Direct through Feedonomics, Salsify, CEDCommerce, VersaFeed, or Amazon's API, with no fees attached, PPC Land reports. The outlet notes that Amazon gave no merchant count or traffic data for the portal.
How we got here: earlier coverage
- Nov 5Microsoft Clarity to send Shopify and WooCommerce store catalogs to Copilot and Bing
Shopify and WooCommerce merchants can accept terms that send their store catalogs to Microsoft Merchant Center, making their products appear in Copilot and Bing.
- Oct 30Shopify Adds Commission Option for Stores Paying AI Shopping Agent Developers
Shopify now lets merchants pay a commission on promoted products surfaced through AI shopping agents, with the agent developer deciding how to use that figure.
- Oct 15Google's Universal Cart Now Live in US Search and Gemini, Excluding YouTube and Gmail
Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.
- Oct 2Shopify automatically enrolls all stores in new AI shopping channels by default
Shopify has enabled automatic enrollment in new AI shopping channels for all merchants, currently including Meta and unnamed startups.