Microsoft Clarity to send Shopify and WooCommerce store catalogs to Copilot and Bing
TLDR
Shopify and WooCommerce merchants can accept terms that send their store catalogs to Microsoft Merchant Center, making their products appear in Copilot and Bing.
What this Bing launch means for your site
- Status
- Available
- Platform
- Bing
- Affects
- Shopify and WooCommerce product catalogs, Copilot shopping results, Microsoft Merchant Center
- Who
- Shopify and WooCommerce merchants
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that accepting new terms sends a store's product catalog to Microsoft Merchant Center, putting those products into Copilot and Bing. The piece notes that agent tracking covers only Google, OpenAI and Anthropic, and raises open questions about which merchants qualify and what the program costs.
How we got here: earlier Bing coverage
- Nov 4Microsoft Clarity now tracks how AI agents use your site and adds Brand Agents to help customers find you in Copilot and Bing
Microsoft Clarity now shows how agents use your site and lets you ask questions about your data in plain language, and Brand Agents are meant to help customers find you in Copilot and Bing.
- Oct 30Shopify Adds Commission Option for Stores Paying AI Shopping Agent Developers
Shopify now lets merchants pay a commission on promoted products surfaced through AI shopping agents, with the agent developer deciding how to use that figure.
- Oct 2Shopify automatically enrolls all stores in new AI shopping channels by default
Shopify has enabled automatic enrollment in new AI shopping channels for all merchants, currently including Meta and unnamed startups.
- Sep 29Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern
Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern